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strategic marketing AFRICA JOURNAL OF THE AFRICAN MARKETING First quarter 2014 CONFEDERATION WHILE EMERGING MARKETS SLOW DOWN… Africa’s growth continues TOURISM MARKETING CAPITALISING ON THE CONTINENT’S NATURAL CHARMS Online retailing We still prefer bricks to clicks PLUS: • OUR VIBRANT HOME-GROWN BUSINESSES • AFRICA’S MARKET RESEARCH CHALLENGES • JENNIFER BARASSA: KENYA’S MARKETING DYNAMO
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