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strategic marketing afRica JournAl of the AfricAn mArketinG second quarter 2014 confederAtion supply chain challenges Reaching youR customeRs in fRagmented maRkets Bling! Bling! afRica’s gRowing appetite foR luxuRy goods marketing education a new breed of african marketer Plus: • SucceSS StorieS: Good AfricAn coffee • emAil AS A mArketinG tool • nAmibiA’S mArGAreth GuStAvo: biG impAct in A SmAll mArket
