Page 1 - Strategic Marketing August 2019 - Issue 3
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Journal of

STRATEGIC
MARKETING
MARKETING THE FUTURE              ISSUE 3 2019

Making marketing
waves: Kershnee
Hermanus

Ruck and roll
The ROI of rugby sponsorship

Yesterday, today & tomorrow
African consumers’ more positive
mindset

Studying their way to success
The IMM Graduate School’s top
achievers of 2018
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