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INTRODUCTION: AFRICAN MARKETING CONFEDERATION Introducing the MARKETING SOCIETY OF KENYA marketing practice and has been MSK started as the advertising society conducting courses for marketing of Kenya in 1962 and became the practitioners since 1978. The current African Marketing Marketing Society of Kenya in 1968. Its programme features an Executive vision is to make marketing the force diploma, a Practitioners diploma, a Post behind business in Kenya and beyond. Graduate diploma, an Ordinary diploma, Its mission is to continually promote a Certificate, short course(s) and various Confederation professional marketing standards, seminar courses. establish a practitioner code of ethics, and One of MSK’s principal tools is provide interactive forums for marketers. Sokoni, a marketing magazine written As a non-profit organisation, MSK is committed to the teaching of good for marketers and by marketers. HE AFRICAN MARKETING Confederation (AMC) was founded T in 2011 when marketing bodies ZAMBIAN INSTITUTE from several countries met in Zambia to CERTIFICATE OF MEMBERSHIP OF MARKETING the marketing profession and related discuss the status and development of the ZIM is a membership organisation disciplines; promote high standards of marketing profession across Africa. GHANA regulating the practice of marketing as training and professional competence; publish textbooks, journals and other It was felt that one of the key needs AMC FOUNDING MEMBER NIGERIA provided for in the Zambia Institute of communications; and promote ethical was to unify the various national bodies PRIMARY MEMBER GHANA Marketing Act of 2003. The Institute is and responsible practices. and organisations in order to exchange affiliated to the Ministry of Commerce, It is an examining body for the ZIM expertise and information, as well as to The Chartered Institute of Marketing Ghana (CIMG) Trade and Industry and the Minister Professional Diploma in Marketing, promote the development of the profession serves as Patron. a professional qualification that as a whole. The gathering also observed is hereby appointed as the Primary Member - The main aim of the Institute is to was adopted after ZIM that the continent’s unique and varying Ghana of the African Marketing Confederation (AMC) KENYA contribute to national development was enacted by an Act cultures, languages, standards of education CHARTERED INSTITUTE OF in marketing practice. For the past through the creation of wealth. In doing of Parliament to regulate in terms of clauses 5.2.2, 5.3.2 and 5.4.2 and levels of development required home- MARKETING, GHANA 23 years it has run the annual so, it seeks, among others, to: advance marketing in Zambia. grown marketing approaches designed and Established in 1981 as the Institute National Marketing Awards, which of the Constitution and Rules of the AMC. nurtured by Africans themselves. of Marketing, Ghana, the name promote healthy competition and The result is the AMC, a body of was changed in 1992 to reflect the recognise outstanding individuals and MARKETERS ASSOCIATION Chartered Institute of Marketing status marketing professionals spearheading conferred by a royal charter granted by organisations across 34 categories, as OF ZIMBABWE to the highest standards for the benefit Date AMC President well as special awards. the development of the highest possible the Queen. CIMG believes marketing CIMG also offers services in MAZ emerged as a result of a number of the industry and the economy at large. Its mission is to promote marketing standards of marketing across Africa. is fundamental to the success of marketing consulting, placement, of challenges that included lack of excellence and to further the cause of Strategies to achieve this include research any business and plays a major role training and recognition for marketing as a profession, professionalism in the economy, thereby projects, education initiatives, professional in promoting the profession and advocacy. ZAMBIA businesses lacking a proper marketing ensuring that outstanding marketing is publications, networking forums, and maintaining international standards function, fragmentation of the industry, a learned, recognised and implemented to mechanisms to recognise and reward need for a united industry voice, and the the highest level. achievements at both the corporate and ZIMBABWE infiltration of other professions into the MAZ provides various education individual level. marketing arena. and development courses and runs The aim of the AMC is to promote and NATIONAL INSTITUTE OF the Institute responsibility to regulate Now well established, its vision is the annual MARKETING OF NIGERIA maintain high standards of education, and standardise marketing professional to become a leading body of marketing Superbrand of professionals, promoting professionalism professional skills, ethics and integrity NIMN is the body for professionals practice through the conduct of the Year event. among African marketers. The members of engaged in marketing and related fields comprehensive examinations, training, such as customer service managers, the African Marketing Confederation are: relationship directors, media planners, retraining and consultancy activities SOUTH geared towards ensuring that members Chartered Institute of Marketing, Ghana channel developers, creative directors, adopt a professional approach in their AFRICA IMM INSTITUTE provides a ‘home’ for professionals (undergraduate and postgraduate Marketing Society of Kenya (MSK) general managers, chief executive marketing activities. OF MARKETING by sharing marketing knowledge and education) and IMM School of Business National Institute of Marketing of officers, etc. While new entrants are being MANAGEMENT providing networking, training and Science (corporate education). Nigeria (NIMN) The institute was promulgated into developed through formal learning, (SOUTH AFRICA) event opportunities for members. Among the benefits offered to IMM Institute of Marketing Management law in 2003 by the NIMN Act, which qualified members are being retrained The IMM Institute of Together with its partners in the AMC, members are access to a knowledge (IMM) (South Africa) effectively merged the two erstwhile to enable them to Marketing Management, it aims to contribute to the building portal, daily news updates and Zambian Institute of Marketing (ZIM) independent bodies and conferred adapt to the ever- is where marketing minds of the largest network of marketing Strategic Marketing, a thought Marketers Association of Zimbabwe chartered status on the new professional changing demands meet. It has for decades professionals on the continent. leadership magazine. (MAZ) body. The chartered status conferred on of marketing. been the pre-eminent A non-profit body, the IMM is aligned For more information visit marketing institution with the IMM Group, which also includes in Southern Africa and the IMM Graduate School of Marketing www.africanmc.org. 8 strategicmarketingafrica First quarter 2014 First quarter 2014 strategicmarketingafrica 9
