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INDUSTRY ENDORSED COUNTRY FOCUS Radio is the later that there was no-one in the important to develop sales materials MARKETING QUALIFICATIONS best marketing country qualified to design and erect in both English and the local language, medium them,” she said. Amharic, even though English is widely The US State Department country spoken in the business community. commercial guide recommends that, to It further suggests a good compete successfully in the Ethiopian starting point for commercial contact marketplace, you need “active contact” is the Addis Ababa Chamber of scheme known as the Productive with government officials, personal visits Commerce international trade fair each Safety Nets Programme, yet very little and to hire local representatives. It’s also year in February. research has been done on how the grants are spent. IN PROUD At least a third of the adult population Dembel City Centre, also known as Dembel Mall, is the PARTNERSHIP WITH is illiterate and 80% live below the second largest shopping centre in Addis Ababa poverty line (US State Department country commercial guide). Only 3% of people have completed tertiary education, according to the African Development Bank. The most effective medium to reach DEGREE AND PROFESSIONAL QUALIFICATIONS the majority of Ethiopians is via radio. The state controls most radio stations and the sole national TV network, while newspapers are largely confined to the The IMM Graduate School of Marketing has provided industry-endorsed, distance literate urban elite, according to a BBC country report. Internet penetration is extremely low learning marketing qualifications for over 65 years. With more than17000 graduates at 1,1% of the population – or 960 331 users as at June 2012, reports Internet in Southern Africa, IMM GSM alumni work in top positions in pan-African, multinational World Stats. Mobile phones are not yet a useful way to reach consumers, as Ethiopia BEST VALUE TRAVEL DESTINATION corporations as diverse as telecommunications to finance to FMCG. The IMMGSM has the world’s lowest cellphone density, according to the International Late last year the respected Lonely rewards the curious as well as continues to expand its African footprint in partnership with the Chartered Institute Telecommunication Union. The Planet travel guide named Ethiopia the deep-pocketed. Budget hotels government seems determined to as one of its ‘Best Value Travel abound, but the best are newer of Marketing, Ghana by offering the opportunity to obtain degree and professional maintain a state monopoly in telecoms Destinations for 2014’. properties,” Lonely Planet says. as it sees it as something of a ‘cash “While you can’t get everywhere Culturally, Ethiopia is extremely cow’. However, leading private African in Ethiopia on US$30 a day, you can diverse and generally structured qualifications concurrently. operators such as MTN, Vodacom and see a huge number of its highlights along ethno-linguistic lines. Safaricom are all hovering in the wings, by taking great-value and time- According to Wikipedia, the hoping to gain licences to provide value- saving flights along the country’s country’s Afro-Asiatic-speaking CONTACT US FOR MORE INFORMATION REGARDING DEGREE AND PROFESSIONAL QUALIFICATIONS added services – basically anything other Historic Route,” the publication says. majority adhere to an amalgamation than standard voice calls. “This astonishing journey of traditions that were developed Outdoor is a growing option, but even includes the Lake Tana monasteries independently and through Chartered Institute of Marketing, Ghana NATIONAL CALL CENTRE that has its challenges. As Carol Abade, and the Blue Nile Falls, the rock- interaction with neighbouring and 233-244-220427 / 233-208-177752 +27 (0) 11 628 2000 Kenyan-born group CEO of the Exp group, hewn wonders of Lalibela and much far-away civilizations, including warned in the Financial Mail business more. True, the budget goes out other parts of Northeast Africa, the info@cimghana.org imm@immgsm.ac.za magazine in 2012: even if advertising is the window if you hire a vehicle Arabian Peninsula, India and Italy. PHOTOS: ISTOCK PHOTO, GETTY/GALLO IMAGES/SUPPLIED CIM.ghana IMM GSM paid for, there is no guarantee it will be and driver or join an organised tour By contrast, the nation’s Nilotic printed or broadcast on time, “When – which you need in order to get communities and other ethno- CimGhana1 @IMMGSM media group OMG Africa booked an the most out of the country’s ‘Wild linguistic minorities tend to practise www.immgsm.ac.za outdoor campaign for a client in Ethiopia, West’ – but you can always save that customs more closely linked with it won approval for the building of new for another visit. South Sudan and/or the African roadside billboards. [But] it discovered “This is one slice of Africa that Great Lakes region. The IMM Graduate School of Marketing (IMM GSM) is registered with the Department of Higher Education and Training (DHET) as a private higher education institution under the The IMM Graduate School of Marketing (IMM GSM) is registered in the Republic of South Africa with the Department of Higher Education and Training (DHET) 34 strategicmarketingafrica First quarter 2014 as a private higher educa Higher Education Act, 1997. Registration certificate number 2000/HE07/013.tion institution under the Higher Education Act, 1997. Registration certificate number 2000/HE07/013. Ghana IMM GSM SM ad.indd 1 2014/02/12 2:20 PM