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AFRICAN ISSUES: A COMMON MARKET The United States of Africa – can we be a common market? It must surely be a dream for every African marketer, a continent-wide common market enabling a free fl ow of goods and services from the Mediterranean city of Tunis in the north to Cape Town in the south. But is it a fantasy or a realistic prospect? 48 strategicmarketingafrica Third quarter 2014 48-51 African Issues v3.indd 31 2014/06/26 3:46 PM