Page 1 - October / November Stratigic Marketing Magazine Africa

rnal of

Coherent. Credible. Courageous. OFFICIAL
PUBLICATION
February–March 2015 • R46 (incl. vat)
OF THE

Big data and technology

Using it without losing the human touch

wBoatttelerd

Marketing
trick or
consumer
treat?

Innovation
Create
your own
uncontested
market
space

11013 • The search for service excellence
9 772222 619001 • Key marketing trends for 2015 • Retail’s brave new world