Page 3 - October / November Stratigic Marketing Magazine Africa
P. 3
FROM THE IMM
Publishing Our exciting new marketing association
Publisher Desireé Johnson
Brand Director Bulelwa Mtsali Welcome to our first issue of Strategic bodies. Our vision for the association is to
Marketing for 2015! We trust it will be a good be an accessible point of contact for the
Editorial year as you enjoy the dynamism and meet the marketing community as we strive to anticipate,
Editor Mike Simpson challenges that the marketing industry brings. understand and manage the opportunities,
strategicmarketing@imm.co.za As the From the Editor column (below) points threats and challenges that we face.
mike@mikesimpsonmedia.co.za out, change in our field is happening at a
Art director Tamlin Lockhart remarkable pace and those who fail to embrace Member benefits include access to
Proofreader Tracy Greenwood what seems more of a ‘revolution’ than an networking forums, gatherings led by renowned
Project coordinator Sive Booi ‘evolution’ are likely to be left far behind. speakers, regular updates on industry trends
and news, online and face-to-face short
Production Which is why we’re excited to announce the courses, and complimentary copies of Strategic
Reproduction New Media Repro formation of the IMM Association of SA, a body Marketing, the association’s official publication.
Printing CTP Web that will be an enabler for marketing students
and industry professionals alike, bringing Professional members also become
Subscriptions together like-minded individuals to share affiliate members of the African Marketing
RNA Tel: 011 473 8700 thoughts and experiences within the evolving Confederation (AMC), the pan-African marketing
Distribution Ezweni Magazine marketing and business environment. body, while all members of the association can
Distribution Tel: 011 887 2650 improve their professional status by applying to
The new IMM Association SA forms part of become a Certified Professional Marketer South
Advertising the broader IMM organisation which has, for Africa – CPMkt (SA).
Barbara Spence decades, been the pre-eminent marketing
Avenue Advertising institution in southern Africa by bringing Enjoy this issue.
Tel: 011 463 7940 together professional marketers, IMM students
Fax: 086 518 9936 and alumni, and other marketing-related Nigel Tattersall
Mobile: 082 881 3454 Helen McIntee
Email: barbara@avenue.co.za
FROM THE EDITOR
Mikateko Media
Executive directors Embracing the lightning pace of change
Bulelwa Mtsali, Desireé Johnson,
Ingrid Jones One thing is certain in modern marketing: Our Innovation article (pg 36) sees the
change is happening at a remarkable pace and outspoken Prof Andy Andrews emphasise that
IMM Institute of Marketing those who fail to keep abreast of, and embrace, doing the same thing as everyone else, even
Management what seems more of a ‘revolution’ than an if your battle cry is “we do it better”, is far less
Director Nigel Tattersall ‘evolution’ are likely to be left far behind. This effective than doing it differently. The pg 42
Director Helen McIntee issue is full of examples of that and, as our article on the remarkable demise of Nokia
2015 Trends article on pg 44 shows, not even emphasises just how sudden and catastrophic
IMM COntACT DETAILS the experts can fully agree on where the biggest the consequences of failing in this regard can be.
Atlas Studios, 33 Frost Ave changes – and impacts – are going to be in
(cnr Owl Street), Braamfontein Werf, South Africa. But there’s still more upheaval ahead. Could
Johannesburg; PO Box 91820, the shorter 15-second TV commercial soon
Auckland Park 2006 Big data – covered through two articles become the standard for the ad industry (pg
Tel: 011 628 2000 and one column in this issue – obviously 48)? And retailing, as we know it, may soon
Email: imm@immgsm.ac.za has the potential to be a game changer for seem prehistoric next to the innovations on
marketers in the years ahead. Providing, of the horizon (pg 51 and 54).
Published on course that we don’t lose sight of the low-tech
behalf of the IMM by truism that we’re still marketing to people Happy marketing … and good luck!
and not robots.
Mikateko Media, New Media House, Mike Simpson
19 Bree Street, Cape Town 8001
Postal address: PO Box 872, Green Point 8051 February–March 20154 strategicmarketing 1
Tel: 021 417 1111
www.mikatekomedia.co.za
IN ASSOCIATION WITH
Brought to you by the IMM Institute of Marketing
Management and Mikateko Media, Strategic Marketing
reflects an unbiased perspective of local and international
marketing trends and opinion without compromise,
courageously and coherently.
Publishing Our exciting new marketing association
Publisher Desireé Johnson
Brand Director Bulelwa Mtsali Welcome to our first issue of Strategic bodies. Our vision for the association is to
Marketing for 2015! We trust it will be a good be an accessible point of contact for the
Editorial year as you enjoy the dynamism and meet the marketing community as we strive to anticipate,
Editor Mike Simpson challenges that the marketing industry brings. understand and manage the opportunities,
strategicmarketing@imm.co.za As the From the Editor column (below) points threats and challenges that we face.
mike@mikesimpsonmedia.co.za out, change in our field is happening at a
Art director Tamlin Lockhart remarkable pace and those who fail to embrace Member benefits include access to
Proofreader Tracy Greenwood what seems more of a ‘revolution’ than an networking forums, gatherings led by renowned
Project coordinator Sive Booi ‘evolution’ are likely to be left far behind. speakers, regular updates on industry trends
and news, online and face-to-face short
Production Which is why we’re excited to announce the courses, and complimentary copies of Strategic
Reproduction New Media Repro formation of the IMM Association of SA, a body Marketing, the association’s official publication.
Printing CTP Web that will be an enabler for marketing students
and industry professionals alike, bringing Professional members also become
Subscriptions together like-minded individuals to share affiliate members of the African Marketing
RNA Tel: 011 473 8700 thoughts and experiences within the evolving Confederation (AMC), the pan-African marketing
Distribution Ezweni Magazine marketing and business environment. body, while all members of the association can
Distribution Tel: 011 887 2650 improve their professional status by applying to
The new IMM Association SA forms part of become a Certified Professional Marketer South
Advertising the broader IMM organisation which has, for Africa – CPMkt (SA).
Barbara Spence decades, been the pre-eminent marketing
Avenue Advertising institution in southern Africa by bringing Enjoy this issue.
Tel: 011 463 7940 together professional marketers, IMM students
Fax: 086 518 9936 and alumni, and other marketing-related Nigel Tattersall
Mobile: 082 881 3454 Helen McIntee
Email: barbara@avenue.co.za
FROM THE EDITOR
Mikateko Media
Executive directors Embracing the lightning pace of change
Bulelwa Mtsali, Desireé Johnson,
Ingrid Jones One thing is certain in modern marketing: Our Innovation article (pg 36) sees the
change is happening at a remarkable pace and outspoken Prof Andy Andrews emphasise that
IMM Institute of Marketing those who fail to keep abreast of, and embrace, doing the same thing as everyone else, even
Management what seems more of a ‘revolution’ than an if your battle cry is “we do it better”, is far less
Director Nigel Tattersall ‘evolution’ are likely to be left far behind. This effective than doing it differently. The pg 42
Director Helen McIntee issue is full of examples of that and, as our article on the remarkable demise of Nokia
2015 Trends article on pg 44 shows, not even emphasises just how sudden and catastrophic
IMM COntACT DETAILS the experts can fully agree on where the biggest the consequences of failing in this regard can be.
Atlas Studios, 33 Frost Ave changes – and impacts – are going to be in
(cnr Owl Street), Braamfontein Werf, South Africa. But there’s still more upheaval ahead. Could
Johannesburg; PO Box 91820, the shorter 15-second TV commercial soon
Auckland Park 2006 Big data – covered through two articles become the standard for the ad industry (pg
Tel: 011 628 2000 and one column in this issue – obviously 48)? And retailing, as we know it, may soon
Email: imm@immgsm.ac.za has the potential to be a game changer for seem prehistoric next to the innovations on
marketers in the years ahead. Providing, of the horizon (pg 51 and 54).
Published on course that we don’t lose sight of the low-tech
behalf of the IMM by truism that we’re still marketing to people Happy marketing … and good luck!
and not robots.
Mikateko Media, New Media House, Mike Simpson
19 Bree Street, Cape Town 8001
Postal address: PO Box 872, Green Point 8051 February–March 20154 strategicmarketing 1
Tel: 021 417 1111
www.mikatekomedia.co.za
IN ASSOCIATION WITH
Brought to you by the IMM Institute of Marketing
Management and Mikateko Media, Strategic Marketing
reflects an unbiased perspective of local and international
marketing trends and opinion without compromise,
courageously and coherently.
