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JOURNAL OF

                                         OFFICIAL

Coherent. Credible. Courageous.          PUBLICATION

August–September 2016 • R35 (incl. vat)  OF THE

Mall Culture
We love malls, but when do we have enough?

Liquor
marketing

Brandy’s
urgent need
to rebrand

                                                    Special
                                                    Feature

                                                             SA franchising
                                                               weathers the

                                                           tough economy

           • Out-of-home’s measurement breakthrough • Perils of the advertising pitch
• Using influencers to drive your strategy • Manipulating consumers is not marketing
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