Page 1 - October / November Stratigic Marketing Magazine
P. 1
Journal of OFFICIAL
PUBLICATION
Coherent. Credible. Courageous.
OF THE
October–November 2014 • R46 (incl. vat)
Word-of-mouth
marketing
Building trust through conversations
lParibvealtse Case study
Why Sony
Taking on the is at the
big brands crossroads
ISSN
11017 • Khaya Dlanga: Marketer making his voice heard
• Thomas Oosthuizen: Differentiation is still a competitive advantage
9 772222 619001
• Trends: Our ‘born frees’ are not all the same
PUBLICATION
Coherent. Credible. Courageous.
OF THE
October–November 2014 • R46 (incl. vat)
Word-of-mouth
marketing
Building trust through conversations
lParibvealtse Case study
Why Sony
Taking on the is at the
big brands crossroads
ISSN
11017 • Khaya Dlanga: Marketer making his voice heard
• Thomas Oosthuizen: Differentiation is still a competitive advantage
9 772222 619001
• Trends: Our ‘born frees’ are not all the same
