Page 3 - October / November Stratigic Marketing Magazine
P. 3
FROM THE IMM
Publishing Improving marketing skills – the online way
Publisher Desireé Johnson
Brand Director Bulelwa Mtsali As the end of a busy academic year Courses are available to delegates of all
looms, it’s time to recap on one of our most educational levels, from the market newcomer
Editorial exciting events of 2014: the launch of online through to the working professional and are
Editor Mike Simpson short courses for local and international accessible from anywhere, at any time, from
strategicmarketing@imm.co.za markets through our partner, eDegree. any device. All you need is Internet connectivity.
mike@mikesimpsonmedia.co.za Delegates can access their material at a time of
Art director Tamlin Lockhart With a track record dating back to 1998 their choosing and also complete the courses
Proofreader Tracy Greenwood (when eDegree partnered with the Free State in a timeframe that suits them. Support is
Project coordinator Sive Booi University to offer online MBA and other available online through a faculty and forums
programmes), eDegree today has delegates enabling interaction with fellow delegates.
Production across the continent using its advanced online
Reproduction New Media Repro educational platform. Courses on offer now are Sales and
Printing CTP Web Marketing, while Business Management,
The Sales and Marketing courses are Leadership and HR will follow in 2015. We
Subscriptions sponsored by the IMM GSM and AMC (African believe this is a positive step and another
RNA Tel: 011 473 8700 Marketing Confederation), the pan-African valuable resource for those wishing to enter
Distribution Ezweni Magazine body of which the IMM is a member. For into a new career, build your current career or
Distribution Tel: 011 887 2650 eDegree delegates, the benefit is courses enhance existing skills.
accredited by two credible marketing bodies.
Advertising Apart from becoming members of a wider As this is the last issue of 2014, we wish
Barbara Spence ‘IMM community’, delegates can potentially you a safe and happy holiday season. Enjoy
Avenue Advertising move on to higher education studies via the this issue.
Tel: 011 463 7940 IMM’s Diploma and Degree programmes and,
Fax: 086 518 9936 ultimately, the Chartered Marketer Africa Nigel Tattersall
Mobile: 082 881 3454 qualification under the umbrella of the AMC. Helen McIntee
Email: barbara@avenue.co.za
FROM THE EDITOR
Mikateko Media
Executive directors Oh my word – it’s still the most effective
Bulelwa Mtsali, Desireé Johnson,
Ingrid Jones It’s ironic – given the amount of time, shambles, emails go unanswered and speaking
effort and money marketers spend on to someone in authority seems impossible.
IMM Institute of Marketing advertising and promotional campaigns – that Even the Facebook page allows no real
Management the age-hold strategy of getting someone to say customer feedback.
Director Nigel Tattersall something nice about your product or service
Director Helen McIntee remains by far the most effective marketing So I’m engaging in my own word-of-mouth
tool. Given this reality, it’s concerning – campaign: telling anyone who will listen just
IMM COntACT DETAILS astounding perhaps – that so many businesses how utterly awful the new company is and
Atlas Studios, 33 Frost Ave neglect this aspect. suggesting they look elsewhere for an armed
(cnr Owl Street), Braamfontein Werf, response service. What a waste … if they’d cut
Johannesburg; PO Box 91820, A case in point is the high-profile national their advertising and email budget by 60%, yet
Auckland Park 2006 armed response company which has just facilitated proper human interaction, I’d likely
Tel: 011 628 2000 moved into our area after taking over a fairly be singing their praises!
Email: imm@immgsm.ac.za efficient local operator. The newcomer sends
frequent emails boasting of its services and Please take time to read our special feature
Published on high-tech capabilities, as well as SMS updates on word-of-mouth marketing on pages 8-15. I’m
behalf of the IMM by on local crime. It has also placed prominent sure you’ll find it useful … and people may even
advertisements in the community newspaper. end up saying nice things about you.
Mikateko Media, New Media House,
19 Bree Street, Cape Town 8001 Unfortunately, the day-to-day customer Happy marketing!
Postal address: PO Box 872, Green Point 8051 experience is different. The call centre is a
Tel: 021 417 1111 Mike Simpson
www.mikatekomedia.co.za
FebruOacrtyo–bMera–rNchov2e0m1b4er stsratratetgeigcimcmarakrekteintigng 11
IN ASSOCIATION WITH
Brought to you by the IMM Institute of Marketing
Management and Mikateko Media, Strategic Marketing
reflects an unbiased perspective of local and international
marketing trends and opinion without compromise,
courageously and coherently.
Publishing Improving marketing skills – the online way
Publisher Desireé Johnson
Brand Director Bulelwa Mtsali As the end of a busy academic year Courses are available to delegates of all
looms, it’s time to recap on one of our most educational levels, from the market newcomer
Editorial exciting events of 2014: the launch of online through to the working professional and are
Editor Mike Simpson short courses for local and international accessible from anywhere, at any time, from
strategicmarketing@imm.co.za markets through our partner, eDegree. any device. All you need is Internet connectivity.
mike@mikesimpsonmedia.co.za Delegates can access their material at a time of
Art director Tamlin Lockhart With a track record dating back to 1998 their choosing and also complete the courses
Proofreader Tracy Greenwood (when eDegree partnered with the Free State in a timeframe that suits them. Support is
Project coordinator Sive Booi University to offer online MBA and other available online through a faculty and forums
programmes), eDegree today has delegates enabling interaction with fellow delegates.
Production across the continent using its advanced online
Reproduction New Media Repro educational platform. Courses on offer now are Sales and
Printing CTP Web Marketing, while Business Management,
The Sales and Marketing courses are Leadership and HR will follow in 2015. We
Subscriptions sponsored by the IMM GSM and AMC (African believe this is a positive step and another
RNA Tel: 011 473 8700 Marketing Confederation), the pan-African valuable resource for those wishing to enter
Distribution Ezweni Magazine body of which the IMM is a member. For into a new career, build your current career or
Distribution Tel: 011 887 2650 eDegree delegates, the benefit is courses enhance existing skills.
accredited by two credible marketing bodies.
Advertising Apart from becoming members of a wider As this is the last issue of 2014, we wish
Barbara Spence ‘IMM community’, delegates can potentially you a safe and happy holiday season. Enjoy
Avenue Advertising move on to higher education studies via the this issue.
Tel: 011 463 7940 IMM’s Diploma and Degree programmes and,
Fax: 086 518 9936 ultimately, the Chartered Marketer Africa Nigel Tattersall
Mobile: 082 881 3454 qualification under the umbrella of the AMC. Helen McIntee
Email: barbara@avenue.co.za
FROM THE EDITOR
Mikateko Media
Executive directors Oh my word – it’s still the most effective
Bulelwa Mtsali, Desireé Johnson,
Ingrid Jones It’s ironic – given the amount of time, shambles, emails go unanswered and speaking
effort and money marketers spend on to someone in authority seems impossible.
IMM Institute of Marketing advertising and promotional campaigns – that Even the Facebook page allows no real
Management the age-hold strategy of getting someone to say customer feedback.
Director Nigel Tattersall something nice about your product or service
Director Helen McIntee remains by far the most effective marketing So I’m engaging in my own word-of-mouth
tool. Given this reality, it’s concerning – campaign: telling anyone who will listen just
IMM COntACT DETAILS astounding perhaps – that so many businesses how utterly awful the new company is and
Atlas Studios, 33 Frost Ave neglect this aspect. suggesting they look elsewhere for an armed
(cnr Owl Street), Braamfontein Werf, response service. What a waste … if they’d cut
Johannesburg; PO Box 91820, A case in point is the high-profile national their advertising and email budget by 60%, yet
Auckland Park 2006 armed response company which has just facilitated proper human interaction, I’d likely
Tel: 011 628 2000 moved into our area after taking over a fairly be singing their praises!
Email: imm@immgsm.ac.za efficient local operator. The newcomer sends
frequent emails boasting of its services and Please take time to read our special feature
Published on high-tech capabilities, as well as SMS updates on word-of-mouth marketing on pages 8-15. I’m
behalf of the IMM by on local crime. It has also placed prominent sure you’ll find it useful … and people may even
advertisements in the community newspaper. end up saying nice things about you.
Mikateko Media, New Media House,
19 Bree Street, Cape Town 8001 Unfortunately, the day-to-day customer Happy marketing!
Postal address: PO Box 872, Green Point 8051 experience is different. The call centre is a
Tel: 021 417 1111 Mike Simpson
www.mikatekomedia.co.za
FebruOacrtyo–bMera–rNchov2e0m1b4er stsratratetgeigcimcmarakrekteintigng 11
IN ASSOCIATION WITH
Brought to you by the IMM Institute of Marketing
Management and Mikateko Media, Strategic Marketing
reflects an unbiased perspective of local and international
marketing trends and opinion without compromise,
courageously and coherently.
