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strategicmarketingAFRICA

                         Issue 4 2016  Journal of the African Marketing Confederation

                                                                          Coherent. Credible. Courageous

Mobile in Africa

 CREATING A
 MARKETING
 REVOLUTION

South Africa: R25        GENERATION Z
   (incl VAT) Rest of
       Africa: US$2.50   UNDERSTANDING THE
          (or equivalent)NEW CUSTOMER WAVE

                         Disruptors

                         Airbnb’s impact
                         on African tourism

                                                         PLUS: • NIGERIA’S DOLL TAKES ON AMERICA • BOTSWANA’S COOKING
                                                         SCHOOL ENTREPRENEUR • MILESTONE MARKETING STRATEGIES IN
                                                         ZIMBABWE • CULTURAL AWARENESS IN THE ETHIOPIAN MARKET
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