Page 1 - index_main
P. 1
strategicmarketingAFRICA
Issue 4 2016 Journal of the African Marketing Confederation
Coherent. Credible. Courageous
Mobile in Africa
CREATING A
MARKETING
REVOLUTION
South Africa: R25 GENERATION Z
(incl VAT) Rest of
Africa: US$2.50 UNDERSTANDING THE
(or equivalent)NEW CUSTOMER WAVE
Disruptors
Airbnb’s impact
on African tourism
PLUS: • NIGERIA’S DOLL TAKES ON AMERICA • BOTSWANA’S COOKING
SCHOOL ENTREPRENEUR • MILESTONE MARKETING STRATEGIES IN
ZIMBABWE • CULTURAL AWARENESS IN THE ETHIOPIAN MARKET