Page 16 - index

?FRANCHISING: OVERVIEW

Leveraging skills
transfer and powerful

partnerships to
achieve success

Playing an increasingly important role in the South African economy and the nurturing
of entrepreneurial endeavours, franchising continues to grow. Penny Haw examines
the philosophy of franchising and why it has largely withstood tough economic times.

Above and top left: Car Service City was launched in
2004 and now has more than 60 workshops country-
wide. The brand has won numerous franchise awards

14 strategicmarketing August–September 2016