Page 9 - index
P. 9
Like us on Facebook –
Strategic Marketing Magazine
How social media impacts
Christmas shopping habits
WHILE CHRISTMAS STILL SEEMS A and shopping ideas (versus the global Road safety
long way away for many people, Facebook average of 20%) and 22% of surveyed campaign a
is suggesting that marketers should be South Africans said they used Facebook big success
aware of the growing influence of this to seek advice from others about gifting
social media platform on Festive Season (versus 20% global average). THE WESTERN CAPE PROVINCIAL
shopping patterns in SA. government has hailed its
Among the global findings were that hard-hitting First Kiss road
According to a study by Facebook and Millennials (those aged around 18- safety advertising campaign
research company Ipsos, 51% of South 34) were nearly 1,5 times more likely as a “massive hit” after a study
Africans surveyed said the platform than the average of other surveyed showed that overall seat belt
was influential in their holiday shopping generations to use Facebook for gift compliance had increased by
decisions – higher than the global inspirations. Similarly, they were more 27,5% and compliance by rear-seat
average of 47%. In addition, 26% said than three times more likely to turn to passengers rose by 161%.
they used Facebook for gift inspiration Instagram for Christmas present ideas.
Results of the study, released
Coffee as fresh as the morning newspaper by Western Cape MEC of Transport
and Public Works, Donald Grant,
IN MANY INSTANCES, MARKETERS Around 5 000 bags of coffee beans are also showed that road fatalities
want to boast about the freshness sealed in the early hours of the morning had dropped by 30% versus the
of their product. But how do you with that edition’s front page, then same period in 2014 and 2015.
convince cynical consumers that rushed into stores to catch shoppers.
your claims are truthful? First Kiss was launched in March
As an added bonus, complete copies this year as part of a province-
A coffee brand in Brazil may have of the Estado de São Paulo newspaper wide road safety initiative. The
come up with the answer – it wraps its are on sale alongside the coffee beans. core of the campaign is a graphic
products in that day’s newspaper and This also reassures shoppers that what and hard-hitting TV commercial
places them on the shelves of local they are seeing on the coffee wrapping showing the consequences of
supermarkets in the city of São Paulo. is, indeed, that morning’s paper. not buckling up. The commercial
– released on TV, cinema and
online – was widely praised for its
exceptional quality and won two
advertising industry awards within
weeks of release.
August–September 2016 strategicmarketing 7
