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MARKETING SOCIETY OF KENYA practice and has been conducting MSK started as the Advertising Society courses for marketing practitioners of Kenya in 1962 and became the since 1978. The current programme Marketing Society of Kenya in 1968. Its features an Executive diploma, a vision is to make marketing the force Practitioners diploma, a Post Graduate behind business in Kenya and beyond. diploma, an Ordinary diploma, a Its mission is to continually promote Certificate, short courses and various professional marketing standards, seminar courses. establish a practitioner code of ethics, and One of MSK’s principal tools is provide interactive forums for marketers. Sokoni, a marketing magazine written As a non-profit organisation, MSK is for marketers, committed to teaching good marketing by marketers. ZAMBIAN INSTITUTE marketing profession and related OF MARKETING disciplines; promote high standards of ZIM is a membership organisation training and professional competence; NIGERIA regulating the practice of marketing as publish textbooks, journals and other provided for in the Zambia Institute of communications; and promote ethical Marketing Act of 2003. The Institute is and responsible practices. affiliated to the Ministry of Commerce, It is an examining body for the ZIM Trade and Industry and the Minister Professional Diploma in Marketing, serves as Patron. a professional qualification that was The main aim of the Institute is to adopted after ZIM was KENYA contribute to national development enacted by an Act of through the creation of wealth. It Parliament to regulate does this by aiming to: advance the marketing in Zambia. MARKETERS ASSOCIATION to the highest standards for the benefit OF ZIMBABWE of the industry and the economy at large. MAZ emerged as a result of a number Its mission is to promote marketing of challenges that included lack of excellence and to further the cause of recognition for marketing as a profession, professionalism in the economy, thereby ZAMBIA businesses lacking a proper marketing ensuring that outstanding marketing is function, fragmentation of the industry, learnt, recognised and implemented to the need for a united industry voice and the highest level. the infiltration of other professions into MAZ provides various education ZIMBABWE the marketing arena. and development courses and runs Now well established, MAZ’s vision the annual is to become a leading body of marketing Superbrand of professionals, promoting professionalism the Year event. SOUTH AFRICA IMM INSTITUTE provides a ‘home’ for professionals (undergraduate and postgraduate OF MARKETING by sharing marketing knowledge and education) and IMM School of Business MANAGEMENT (IMM) providing networking, training and event Science (corporate education). (SOUTH AFRICA) opportunities for members. Together Among the benefits offered to The IMM Institute of with its partners in the AMC it aims IMM members are access to a Marketing Management to contribute to building the largest knowledge portal, daily news updates is where marketing minds network of marketing professionals on and Strategic Marketing, a thought- meet. It has for decades the continent. leadership magazine. been the pre-eminent A non-profit body, the IMM is aligned marketing institution with the IMM Group, which also includes in southern Africa and the IMM Graduate School of Marketing Third quarter 2014 strategicmarketingafrica 9 8-9 Introducing AMC v1.indd 9 2014/06/26 11:52 AM