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INTRODUCTION: AFRICAN MARKETING CONFEDERATION Introducing the African Marketing Confederation HE AFRICAN MARKETING Confederation (AMC) was founded T in 2011 when marketing bodies from several countries met in Zambia to discuss the status and development of the marketing profession across Africa. GHANA It was felt that one of the key needs NIGERIA was to unify the various national bodies and organisations in order to exchange expertise and information, as well as to promote the development of the profession as a whole. The gathering also observed that the continent’s unique and varying cultures, languages, standards of education CHARTERED INSTITUTE OF For the past 23 years it has run and levels of development required home- MARKETING, GHANA the annual National Marketing Awards, grown marketing approaches designed and Established in 1981 as the Institute which promote healthy competition nurtured by Africans themselves. of Marketing, Ghana, the name and recognise outstanding individuals The result is the AMC, a body of was changed in 1992 to reflect the and organisations across 34 categories, Chartered Institute of Marketing status marketing professionals spearheading conferred by a royal charter. CIMG as well as special awards. CIMG also offers services in the development of the highest possible believes marketing is fundamental to marketing consulting, placement, standards of marketing across Africa. the success of any business and plays training and advocacy. Strategies to achieve this include research a major role in promoting the profession projects, education initiatives, professional and maintaining international standards publications, networking forums, and in marketing practice. mechanisms to recognise and reward achievements at both corporate and individual level. The aim of the AMC is to promote and NATIONAL INSTITUTE OF the Institute responsibility to regulate MARKETING OF NIGERIA maintain high standards of education, and standardise marketing professional professional skills, ethics and integrity NIMN is the body for professionals practice through the conduct of among African marketers. The members of engaged in marketing and related fields comprehensive examinations, training, retraining and consultancy activities such as customer service managers, the AMC are: relationship directors, media planners, geared towards ensuring that members  Chartered Institute of Marketing, Ghana channel developers, creative directors, adopt a professional approach in their  Marketing Society of Kenya (MSK) general managers, chief executive marketing activities.  National Institute of Marketing of officers, etc. While new entrants are being Nigeria (NIMN) The institute was promulgated into developed through formal learning,  Institute of Marketing Management law in 2003 by the NIMN Act, which qualified members are being retrained (IMM) (South Africa) effectively merged the two erstwhile to enable them to  Zambian Institute of Marketing (ZIM) independent bodies and conferred adapt to the ever-  Marketers Association of Zimbabwe chartered status on the new professional changing demands body. The chartered status conferred on of marketing. (MAZ) For more information visit www.africanmc.org. 8 strategicmarketingafrica Third quarter 2014 8-9 Introducing AMC v1.indd 8 2014/06/26 11:52 AM