Page 5 - SMA-third-quarter

strategic marketing AFRICA PUBLISHING FROM THE EDITOR Publisher Desireé Johnson Brand Director Bulelwa Mtsali EDITORIAL Editor Mike Simpson mike@mikesimpsonmedia.co.za The positive Deputy Editor Cara Bouwer Art Director Pascale d’Offay Proofreading Tracy Greenwood Project Coordinator Sive Booi signs that are PRODUCTION Reproduction New Media Repro Printing CTP Web all around us ADVERTISING Barbara Spence Avenue Advertising Tel +27 11 463 7940 Fax 086 518 9936 The digital marketing wave Mobile +27 82 881 3454 IVEN THAT ADVERTISING Email barbara@avenue.co.za is an important barometer No less than four articles in this issue G of economic activity and deal with social media, the Internet and EXECUTIVE DIRECTORS: MIKATEKO MEDIA general business confidence, our entrepreneurial activity in the African Bulelwa Mtsali, Desireé Johnson, cover story on the development of digital marketing space. It is another Ingrid Jones the continent’s advertising sector is indication that this new wave of marketing heartening indeed – not only from the activity is here to stay and is rapidly AFRICAN MARKETING CONFEDERATION point of view of increasing expenditure, moving from the periphery to being a Helen McIntee (President) but also the desire by the industry and central part of the marketing mainstream Gillian Rusike (Secretary-General) its clients to improve the creativity of its on the continent. Ganiyu Adesegun Koledoye (NIMN) communications to consumers. Ruth Ncube (MAZ) Fredrick Chituta (ZIM) It is yet another indication that Africa Opportunities Shola Safo-Duodu (CIMG) is moving in the right direction and joining Jeremiah Siage (MSK) the world’s economic mainstream; abound for those Nigel Tattersall (IMM) with a keen eye transcending from an economic AMC CONTACT DETAILS backwater to a region where the cut and Atlas Studios, 33 Frost Ave thrust of commerce is the norm, and (cnr Owl Street), Braamfontein Werf, Johannesburg; PO Box 91820, robust competition for the hearts and One of the most encouraging aspects AucklandPark, South Africa 2006 minds of customers is the rule rather than is that it is a field that is still wide open Tel +27 11 628 2000 the exception. for development, and opportunities Email info@africanmc.org Healthy competition is clearly visible abound for those with a keen eye for PUBLISHED ON BEHALF OF THE in the advertising sector. International meeting evolving customer needs. Our AMC BY MIKATEKO MEDIA and regional agencies are increasing their interview with a Ghanaian graduate who presence, improving their skills base and returned from the US to start her own enhancing their client offerings – while digital marketing business in Africa is a Mikateko Media, New Media House, at the same time fending off competition prime example (see ‘In Conversation’ on 19Bree Street, Cape Town 8001 from ambitious local start-ups eager for pg 24). So too is our profile of the young Postaladdress PO Box 872, GreenPoint 8051, South Africa their own slice of the action. and innovative founder of one of Nigeria’s Tel +27 21 417 1111 Some lament that African advertising most frequented lifestyle, entertainment www.mikatekomedia.co.za has yet to find its true voice, but that is and fashion websites (see ‘African surely only a matter of time. To quote one Entrepreneurs’ on pg 30). IN ASSOCIATION WITH Chartered Institute of Marketing, Ghana of the industry experts mentioned in our Happy reading! Marketing Society of Kenya African advertising article: “…and when National Institute of Marketing of Nigeria we find it, it’s going to be great”. Mike Simpson IMM Institute South Africa Zambia Institute of Marketing Marketers Association Zimbabwe CONTRIBUTORS TO THIS ISSUE Brought to you by the African Marketing David Blyth; Danette Breitenbach; Cara Bouwer; Gaye Crossley; Mandy de Waal; Prof. David Confederation and Mikateko Media, Strategic Dubois, Insead Business School, Fontainebleau, France; Jacinta Jonas; Helen McIntee; Marketing Africa reflects an unbiased perspective of African and international Kim Novick; Elizabeth Opoku-Dakwa; Mike Simpson; Wharton School of the University of marketing trends and opinion without Pennsylvania, USA. compromise, courageously and coherently. Third quarter 2014 strategicmarketingafrica 3 03 Editors_letter v2.indd 3 2014/06/26 11:47 AM