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24 42 32 THE INTERNET The transformative effect of the Internet is visible worldwide. According to a new report, Africa is now standing on the brink of that revolution too 42 34 MEMBERSHIP NEWS 52 Useful information for members of the African Marketing Confederation, including news of the fi rst AMC Summit being held later this year 38 SOCIAL MARKETING Successful marketing also targets social considerations and human necessities. A recent sanitation drive in Tanzania is a case in point 40 NATIONALISM IN MARKETING Beer brands, including those sold in Africa, are illustrating the power of successfully – and positively – tapping into consumers’ nationalistic fervour 45 COUNTRY FOCUS There is talk that oil-rich Equatorial Guinea is aiming to be the ‘Dubai of West Africa’. Whether or not this is a pipe dream remains to be seen REGULARS 48 AFRICAN ISSUES 6 FROM THE WEB A continent-wide common market, stretching from Interesting snippets of marketing-related Tunis in the north, to Cape Town in the south, must news gleaned from the African Marketing surely be a dream for every African marketer Confederation website 52 EMERGING MARKETS 8 INTRODUCING THE A.M.C Wealthy Chinese consumers are seeking exclusive A look at the African Marketing Confederation and indulgent experiences – and forcing sectors and the members who make up this dynamic such as leisure golfi ng to structure new offerings new pan-African marketing body Third quarter 2014 strategicmarketingafrica 5 04-05 Contents v3.indd 5 2014/06/26 11:48 AM