Page 32 - index
P. 32
?INSTITUTE OF MARKETING MANAGEMENT EVENT
Guests were asked to take
selfies with Krispy Kreme
products and tweet about
the experience
South Africans getting the
munchies for doughnuts
Lovers of burgers, pizzas and chicken are well catered for in the SA fast-food franchise sector.
But those with a sweeter tooth have fewer options. Guests at a recent Institute of Marketing
Management (IMM) event were able to unpack the brand strategy behind newcomer Krispy Kreme.
30 strategicmarketing October 2016 – January 2017
