Page 34 - index

INTERNATIONAL CAMPAIGNS

Taking the rhino
anti-poaching
message to
faraway Asia

One of the anti-poaching campaign posters distributed in Vietnam’s international schools. Children at these schools are educated in English

The plight of the rhino is well documented in South Africa. But not in Vietnam, where an
estimated 90% of rhino horns are destined. However, writes Penny Haw, an international
campaign by a Port Elizabeth-based NGO is determined to change this.
?
?

Vietnamese singer-songwriter Thanh Bui
(far left) joined the young ambassadors
on a trip to Shamwari Game Reserve to
experience rhinos at first hand

32 strategicmarketing October 2016 – January 2017