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P. 28

PRODUCT INNOVATION

When you
can have
your coffee,
eat it and
photograph
it as well

   A Johannesburg-based coffee entrepreneur and
   digital marketing enthusiast is attracting international
   attention with a new creation called Coffee in a Cone.
   Monique Verduyn munches on a cuppa.

                                                                   Right: Dayne
                                                                   Levinrad shows
                                                                   off his Coffee in
                                                                   a Cone creation.
                                                                   Right: The coffee
                                                                   shop is located
                                                                   inside a trendy
                                                                   cycle store in
                                                                   Melrose Arch,
                                                                   Johannesburg

26 strategicmarketing October 2016 – January 2017
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