Page 17 - Strategic Marketing Complete

MAKING WAVES

ward-winning marketer, Jay so are always able to create and I have a 360-degree view of what’s
Badza is the Founder and deliver great marketing strategies. been happening in the world.
“Head Honcho” of Orchard
On 25, a boutique brand marketing I love the work that I get to do I am an oprah winfrey devotee,
communications consultancy with Castle Milk Stout. A lot of so I watch a lot of Oprah Winfrey
based in Johannesburg. He is a it is rooted in celebrating African material - her interviews, seminars
World Economic Forum Global heritage and identity and that work and productions. I also enjoy
Shaper representing the Soweto really speaks to me. It speaks to travelling, so whenever I have time
Hub and a member of the advisory where we are as a continent and to spare you will find me on the
committee for Tshwane University promotes African pride. That is the streets of Asia, from Hong Kong to
of Technology’s Department of kind of marketing I wake up for Phuket, Singapore or Kuala Lumpur.
Integrated Communications. every day!
I absolutely cannot live without my
I started my career in marketing Giving birth to a Vodacom NXT lVl team. They do the most amazing
about 12 years ago. I used to campaign in 2015 (a partnership work and support each and every
promote brands at trade shows and with Abu Dhabi Grand Prix and one of my dreams, no matter how
shopping centres and I just knew at Rihanna Concerts) was probably my silly. I often joke that I need to check
that point that marketing was the best marketing moment. It was about myself into a tech detox centre,
space where I wanted to end up, as looking for cost-effective ways of because I also can’t live without my
I had a natural gift for people and driving uptake of Vodacom products, phone – or my passport, because I
problem solving. using a consumer passion point. I love to travel.

not enough brands want to be pioneering or take risks.

more often than not, the best ideas are sitting in archives

because brands are not bold enough to buy them.

I started out at an activations won the Simon Cowell award for that at orchard on 25, our ambition
agency and then transitioned into campaign. is to sell a lot of our services on the
PR, where I worked at Meropa African continent, so our long-term
Communications and JNPR before our marketing industry plays it plan is to collaborate more with
joining DNA and then starting safe. Not enough brands want to be other African agencies and set up
Orchard On 25. pioneering or take risks. More often shop in a few African countries.
than not, the best ideas are sitting
My dream was to pursue a BA in archives because brands are not
in Film, so I started working in bold enough to buy them.
sales and promotions to fund my
education after I was forced to business can be very lonely. When
drop out. That is how marketing you run a business you sometimes
found me – because once I got find that you don’t have enough
in, I was hooked. I worked my way people to turn to for advice.
up the food chain, and very late
in my career I enrolled for a BA in I would like to produce an awards
Marketing Management at the IMM. ceremony in africa but do it the
way it is done in Hollywood. A lot Jay badza presented
Experience is the best teacher. of our awards ceremonies lack “The death of the brand
In today’s ever-changing world, creativity and our standards are low, ambassador and the rise of
marketing is evolving daily. so my ambition is to produce a show influencer marketing” at the
One must keep abreast of both that measures up to the VMAs. first Marketing the Future
international and local trends, and event initiated by the IMM
you can only do this while you I read a lot of online content graduate School of Marketing,
are on the job. The best people in especially when I wake up in the in partnership with Nedbank.
marketing are often those people morning. Be it Vanity Fair, Hollywood See page 31 for information
who are street smart, because they Reporter, Forbes, or the New York on 2019 events.
can understand the consumer and Times, by the time I jump out of bed

Strategic Marketing - p15