Page 12 - Strategic Marketing Complete

IMM GRADUATE SCHOOL

Sponsored bursaries for IMM

Graduate School students

Ipsos Sa is partnering than worrying about the financial are well educated and equipped to

with the IMM Graduate side and being able to make those come into the workforce. We need
payments,” he adds.
the tertiary institutions, and the
School to sponsor part students who come out of them to
of the student fees of Ipsos is a global market research become active participants in our
organisations.”
firm that has been operating in the
17 female students, South African market since 1975,
enabling them to employing over 200 full-time staff Ipsos also has a partnership with the
University of Johannesburg, where
and an additional 300 call centre
continue, and in some agents. Ipsos covers all areas of the research company sponsors a
cases complete, their consumer research – advertising, number of students, particularly
within the social sciences. “We
loyalty, and product research – and
qualifications. is well known for its strong legacy of decided to extend our support
socio-economic research in South to include the IMM Graduate
ick Coates, CEO of Ipsos Africa. With a carefully nurtured School largely because the area
SA explains, “We know that culture of collaboration and that we’re focused in is market
students are under undue curiosity, it shows a vested interest research,” explains Coates. “We
pressure regarding the financing in attracting the highest calibre of work closely with clients and the
of their tertiary education”. IPSOS’ people who have the ability and marketing departments within our
contribution amounts to nearly desire to influence and shape the client businesses, and we believe
R64 000, with the IMM also future. that the skills that the IMM equips
assisting so that a greater number of students with, and the qualifications
students benefit from the bursaries. Coates notes that the bursary that the students work towards, will
arrangement is a “symbiosis”: “As ultimately support the work that
“We like to support students as a corporate in South Africa, we rely we do, and grow the number of
and when we can, so that they can very heavily on students who come people in the marketing field more
concentrate on their studies, rather from a university background, who broadly.”

“We’re thrilled at the opportunity
to collaborate with Ipsos SA, so that
these students can take the next
step in their chosen studies – and in
some cases, complete them,” says
Charmaine du Plessis, IMM Chief
Marketing Officer. “These bursaries
allow students to further deepen
their skills and knowledge of the
marketing industry.”

“I think it’s important for all
corporates in South Africa to play a
more engaged and more prominent
role in the educating of our youth
– especially the tertiary education
of our students,” says Coates. “We
need to ensure that we are able to
tap into the human potential and
skills that institutions like the IMM
Graduate School can develop.”

Abena Amankwah (Human Resources Director for Ipsos SA), Nick Coates (CEO of Ipsos
SA) and Charmaine du Plessis (CMO of IMM Graduate School).

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