Page 7 - Strategic Marketing Complete

GLOBAL WRAP

The group appealed to politicians to address online dangers
such as the safety of children on YouTube, hate speech on Ten social media
Twitter, issues around data privacy, and the use of social media
in misinformation. These issues have repeatedly made headlines
of late. Social media platforms such as Facebook have also been statistics
criticised for overstating audience figures.

“There is an urgent need for independent scrutiny of the Of the 2.1-billion total Facebook accounts,
decisions taken, and greater transparency,” the group wrote. 270-million profiles are fake. (Mashable,
2017)
“This is not about censoring the internet, it is about making the
most popular internet platforms safer, by ensuring there is India has the most Facebook users of any
accountability and transparency over the decisions these private country in the world. (Statitsa, 2018)
companies are already taking.” 74% of people say they use Facebook for
professional purposes. (HubSpot, 2017)
the microphone makes for 80% of millennial users say that Pinterest
helps them decide what they should buy.
a fun marketing tool, highlighting (CoSchedule Blog, 2018)

as it does the prevalence of Pinterest users or “pinners” are just as
likely to purchase as users from other social
fake news. channels, but spend 50% more on average
compared to other social channels. They
also spend 20% more than users referred
from non-social channels, including search.
Microphone of Truth (Pinterest, 2016)
In Latin America, National Geographic has drawn attention to
its first investigative journalism show, Explorer Investigation, by There are over 400-million Instagram
introducing a “Microphone of Truth”, in collaboration with creative users creating Instagram stories every day.
digital production company MediaMonks. (Statitsa, 2018)
Jakarta, Indonesia is the top tagged location
The microphone monitors its user’s heart rate and voice, to in Instagram stories. (Digital GYD, 2018)
evaluate if he or she is telling the truth. If the speaker is being
honest, a green light appears on the microphone. If there’s some In August 2017, Snapchat users were 64%
doubt, the light is yellow, while outright lying turns it red. “The more likely to send a snap to a friend than
idea was to reinvent the old microphone in a time of fake news,” post to stories. (Quartz, 2018)
says Alex Mendes, Nat Geo Partners Latam Head of Creative
Services. As of May 2018, the longest Snapchat
streak is 1 120 snaps. (Brandwatch, 2018)
The microphone makes for a fun marketing tool, highlighting as 52% of Snapchat users are under the age of
it does the prevalence of fake news. Whether it has a real role to 25. (Statista, 2016)
play is another matter: “It is impossible to say whether anyone
is lying or telling the truth with 100% certainty,” says Mendes, source:
although he adds that the microphone “puts pressure” on the https://www.hubspot.com/marketing-statistics
person being interviewed to keep things honest.

on average invest only 9% of their total marketing budget
into exhibitions annually, yet they receive a return on
investment of over 23%.
Isn’t it time you invested in and participated at an exhibition?

Strategic Marketing - p5