Page 22 - Journal of Strategic Marketing Magazine - January 2019
P. 22
IMM GRADUATE SCHOOL
conversation and play a part in
changing cultures.
Pepe Marais: We’re only human after
all
To become more purposeful as a
human being and as a business, we
have to move beyond money as the
primary motivator. The way business
is positioned at the moment is that
the bottom line has become the top
The revolution has priority, with dire consequences.
The world is changing and legacy
been digitised companies are crumbling in the wake
of new age start-ups and the digitally
enhanced reality of millennials and
centennials.
“In my experience, as being more
T hree dynamic personalities, each impact. People are so ixated on their play your heart out, and the money
of an artist, you put your hat down, you
of whom have taken the concept
own industries, they don’t look at the
follows and I think that approach is
of digital disruption and melded
neighbouring and ancillary industries,”
lacking in the world. Which is why I’m
it according to their particular creativity
and experiences, gave delegates to the said Chang. Continual learning and pushing for something greater than
upskilling are paramount to keeping
money to stand for as a brand,” Marais
IMM Graduate School’s last Marketing your head above water in the sea of said.
the Future event of 2018 plenty to think change of our current age. The results can be dramatic. Joe
about. Public faced bankruptcy in 2009, but
The IMM Graduate School Jay Badza: The ine art of inluencer since inding a purpose for the business
reconnects with past and present marketing it has grown into a JSE listed company
students at its events, which provide “We are in the middle of a marketing that is well known for its creative,
a platform to stimulate thought and revolution. It’s only those brands that human approach.
discussion around some of the critical are bold and ballsy who are going
challenges and opportunities emerging to stand the tide,” said Badza. A vital
from the marketing industry today. component of this is for brands to make
Here are some gems from trend clever use of social media and the rise
analyst Dion Chang; Jay Badza, of inluencer marketing.
founder and head honcho of Orchard Brand Ambassadors are a thing of
On 25; and Pepe Marais, founding the past and the proliferation of social
partner and CCO of Joe Public. media platforms has seen the rise of Marketing is getting naked at the
inluencers as the true marketers of 2019 Nedbank IMC Conference
Dion Chang: The future you were the future. And like any professional, and you are invited. Twenty leading
industry thought leaders will be
waiting for has already passed they deserve to be paid. It’s no longer presenting in TED talk style. No
The irst wave of digital disruption acceptable to ‘pay’ a social media star veiled sales pitches. No death by
is long gone and we are well into with ‘exposure’ or free coffee and a PowerPoint. Just leading trends,
insights and practical application in
the second phase, where robotics, doughnut. one action packed day.
automation, algorithms, big data, and To be successful, however, it’s key March 14 2019/Fox Junction,
virtual and augmented reality have to understand your brand story and Newtown, Johannesburg.
already signiicantly shifted reality as exactly how a particular inluencer Registered IMM Alumni will enjoy a
we know it. is going to it into that strategy. By 10% discount by simply registering
“The important thing is engaging with inluencers, brands HERE and entering the discount
understanding the cross-industry ensure they are part of the broader code IMM2019.
p20 - Strategic Marketing
conversation and play a part in
changing cultures.
Pepe Marais: We’re only human after
all
To become more purposeful as a
human being and as a business, we
have to move beyond money as the
primary motivator. The way business
is positioned at the moment is that
the bottom line has become the top
The revolution has priority, with dire consequences.
The world is changing and legacy
been digitised companies are crumbling in the wake
of new age start-ups and the digitally
enhanced reality of millennials and
centennials.
“In my experience, as being more
T hree dynamic personalities, each impact. People are so ixated on their play your heart out, and the money
of an artist, you put your hat down, you
of whom have taken the concept
own industries, they don’t look at the
follows and I think that approach is
of digital disruption and melded
neighbouring and ancillary industries,”
lacking in the world. Which is why I’m
it according to their particular creativity
and experiences, gave delegates to the said Chang. Continual learning and pushing for something greater than
upskilling are paramount to keeping
money to stand for as a brand,” Marais
IMM Graduate School’s last Marketing your head above water in the sea of said.
the Future event of 2018 plenty to think change of our current age. The results can be dramatic. Joe
about. Public faced bankruptcy in 2009, but
The IMM Graduate School Jay Badza: The ine art of inluencer since inding a purpose for the business
reconnects with past and present marketing it has grown into a JSE listed company
students at its events, which provide “We are in the middle of a marketing that is well known for its creative,
a platform to stimulate thought and revolution. It’s only those brands that human approach.
discussion around some of the critical are bold and ballsy who are going
challenges and opportunities emerging to stand the tide,” said Badza. A vital
from the marketing industry today. component of this is for brands to make
Here are some gems from trend clever use of social media and the rise
analyst Dion Chang; Jay Badza, of inluencer marketing.
founder and head honcho of Orchard Brand Ambassadors are a thing of
On 25; and Pepe Marais, founding the past and the proliferation of social
partner and CCO of Joe Public. media platforms has seen the rise of Marketing is getting naked at the
inluencers as the true marketers of 2019 Nedbank IMC Conference
Dion Chang: The future you were the future. And like any professional, and you are invited. Twenty leading
industry thought leaders will be
waiting for has already passed they deserve to be paid. It’s no longer presenting in TED talk style. No
The irst wave of digital disruption acceptable to ‘pay’ a social media star veiled sales pitches. No death by
is long gone and we are well into with ‘exposure’ or free coffee and a PowerPoint. Just leading trends,
insights and practical application in
the second phase, where robotics, doughnut. one action packed day.
automation, algorithms, big data, and To be successful, however, it’s key March 14 2019/Fox Junction,
virtual and augmented reality have to understand your brand story and Newtown, Johannesburg.
already signiicantly shifted reality as exactly how a particular inluencer Registered IMM Alumni will enjoy a
we know it. is going to it into that strategy. By 10% discount by simply registering
“The important thing is engaging with inluencers, brands HERE and entering the discount
understanding the cross-industry ensure they are part of the broader code IMM2019.
p20 - Strategic Marketing
