Page 24 - Journal of Strategic Marketing Magazine - January 2019
P. 24
STRATEGY
more time to the early phases of their strong problem orientation skills and
assignments. the ability to visualise the relationship
It is crucial that the objectives, of the project to the industry and the WHAT THE
options and processes of marketing community. IMM PROJECT
projects (including events) are clearly
deined at the beginning, otherwise Three project management techniques MANAGEMENT
their success comes into jeopardy with Through such training, marketing
an adverse impact on the organisation. professionals will learn to identify why COURSE
Skills required to be successful in a marketing project may fail, how to PROMISES…
marketing in a VUCA world require avoid failure, how to ensure eficiency
speciic training. According to the IMM and effectiveness of projects, and how
Graduate School, key skills for project to measure project success to meet
managers are technical (i.e. knowledge time, budget and quality goals with The IMM Graduate School's 12-
of the business sector in which the stakeholders. week, online short course prepares
project is being conducted) and Furthermore, training should candidates to overcome challenges
interpersonal (i.e. communicating to introduce the three main project by making things happen for an
and managing effectively the different management techniques that have organisation undertaking projects
parties with a stake in the project) in become prevalent in organisations: of various kinds. At the end of this
nature. • Agile project management; course, delegates will be able to:
• Integrated project teams; and • Deine project management and
Three essential skills • Heavyweight project management. articulate the role of the project
Project managers need certain skills to Within the VUCA world, many manager.
ensure successful marketing projects. organisations are starting to adopt • Understand the factors that
According to the IMM Graduate one or more of these techniques contribute to a successful project
School, these skills are deined in three when delivering certain projects, outcome and why a project may
categories. and although no substitute for core, fail.
Firstly, human skills are vital to traditional project management skills,
ensure the ability to mobilise the they are proving useful in certain • Have an awareness of different
project management techniques
mental and emotional energy of their projects. and how they may be applicable
subordinates, team members and Project management has become
stakeholders involved. Developing a strategic imperative for marketing. and effective to your projects.
human skills will also allow marketing There is a solid business case, with an • Identify areas of further personal
managers to cope with situations associated return on investment (ROI), development to enhance your
by having an open mind, lexibility, to implement a project management skills as a project manager.
patience and persistence. Furthermore, approach in marketing projects to • Deine, create, plan, implement,
project managers that focus on their understand the cost drivers, identify its control and complete a project.
own personal development through risks and strategies for managing them, For more information click HERE.
becoming a leader of self with a high and to develop contingency plans to
emotional maturity display high ensure their success.
self-esteem and a more empathetic
approach in their dealings with both Christa Bonnet is in her inal
year of her PhD: Student in
internal and external stakeholders. Organisational Leadership with
Secondly, technical skills are a specialisation in Ecclesial
needed for in-depth project knowledge Leadership in Business. Bonnet has
and for understanding the methods, completed B Com and Honours
degrees in Accounting, a MBA
processes and procedures, as well as and Magister degree in Financial
speciic knowledge in the use of project Management. She is a moderator
management tools and techniques. at the IMM Graduate School and
Lastly, conceptual and a tutor in ive courses (including
organisational skills are required in project management). She is the
CEO and founder of The Difference
terms of organising and planning, Makers group of companies.
p22 - Strategic Marketing
more time to the early phases of their strong problem orientation skills and
assignments. the ability to visualise the relationship
It is crucial that the objectives, of the project to the industry and the WHAT THE
options and processes of marketing community. IMM PROJECT
projects (including events) are clearly
deined at the beginning, otherwise Three project management techniques MANAGEMENT
their success comes into jeopardy with Through such training, marketing
an adverse impact on the organisation. professionals will learn to identify why COURSE
Skills required to be successful in a marketing project may fail, how to PROMISES…
marketing in a VUCA world require avoid failure, how to ensure eficiency
speciic training. According to the IMM and effectiveness of projects, and how
Graduate School, key skills for project to measure project success to meet
managers are technical (i.e. knowledge time, budget and quality goals with The IMM Graduate School's 12-
of the business sector in which the stakeholders. week, online short course prepares
project is being conducted) and Furthermore, training should candidates to overcome challenges
interpersonal (i.e. communicating to introduce the three main project by making things happen for an
and managing effectively the different management techniques that have organisation undertaking projects
parties with a stake in the project) in become prevalent in organisations: of various kinds. At the end of this
nature. • Agile project management; course, delegates will be able to:
• Integrated project teams; and • Deine project management and
Three essential skills • Heavyweight project management. articulate the role of the project
Project managers need certain skills to Within the VUCA world, many manager.
ensure successful marketing projects. organisations are starting to adopt • Understand the factors that
According to the IMM Graduate one or more of these techniques contribute to a successful project
School, these skills are deined in three when delivering certain projects, outcome and why a project may
categories. and although no substitute for core, fail.
Firstly, human skills are vital to traditional project management skills,
ensure the ability to mobilise the they are proving useful in certain • Have an awareness of different
project management techniques
mental and emotional energy of their projects. and how they may be applicable
subordinates, team members and Project management has become
stakeholders involved. Developing a strategic imperative for marketing. and effective to your projects.
human skills will also allow marketing There is a solid business case, with an • Identify areas of further personal
managers to cope with situations associated return on investment (ROI), development to enhance your
by having an open mind, lexibility, to implement a project management skills as a project manager.
patience and persistence. Furthermore, approach in marketing projects to • Deine, create, plan, implement,
project managers that focus on their understand the cost drivers, identify its control and complete a project.
own personal development through risks and strategies for managing them, For more information click HERE.
becoming a leader of self with a high and to develop contingency plans to
emotional maturity display high ensure their success.
self-esteem and a more empathetic
approach in their dealings with both Christa Bonnet is in her inal
year of her PhD: Student in
internal and external stakeholders. Organisational Leadership with
Secondly, technical skills are a specialisation in Ecclesial
needed for in-depth project knowledge Leadership in Business. Bonnet has
and for understanding the methods, completed B Com and Honours
degrees in Accounting, a MBA
processes and procedures, as well as and Magister degree in Financial
speciic knowledge in the use of project Management. She is a moderator
management tools and techniques. at the IMM Graduate School and
Lastly, conceptual and a tutor in ive courses (including
organisational skills are required in project management). She is the
CEO and founder of The Difference
terms of organising and planning, Makers group of companies.
p22 - Strategic Marketing
