Page 27 - Journal of Strategic Marketing Magazine - January 2019
P. 27
Tracy Porter DJ Twasa Roeshdien Jaz
planned on only producing seven short magazine adverts; television, through Graduate School website also posted
alumni ambassador videos showcasing a MTV promotion; and posters and information about the campaign, and
people that excelled in the workplace,” pull-up banners, which are being there were PPC campaigns across all
Du Plessis explains. “We then decided used at schools, exhibitions and the social media platforms.
to ask Bain & Bunkell to also include a student support centres. Out of home Another distribution method
Pearls of Wisdom video, which we can advertising platforms also played a included direct mail/marketing, with
keep in our archives but also show at big part in the campaign’s distribution, pamphlets and emails being crafted.
student events. Students like it, as it is as there were a number of outlets, This campaign, and its attention-
informal while at the same time being including a billboard in Sandton, a grabbing Pearls of Wisdom video,
informational.” mobile billboard/trailer in Gauteng, a demonstrate the value of education and
If the video is anything to go by, bus back in Cape Town and street poles learning. In a country whose standard
the alumni and behind-the-scenes nationally. of education is constantly being
team seemed to have a blast during the Digital was also factored in, with questioned, it is inspiring to see that
shoot. The alumni were photographed posts across various social media there are success stories out there.
in a fun way - showing off their own platforms, including Facebook, Twitter,
shoes and props that link to their LinkedIn and Instagram. The IMM Watch the video HERE
jobs. Some behind-the-scenes shots
of agency and IMM Graduate School
team members engaging with the Michael Bratt is a multimedia
ambassadors are also included. journalist for Wag the Dog. He
previously worked at several high
proile media houses including
Getting it out there CNBC Africa and Tiso Blackstar
When it came time to showcase the Group. He obtained a Bachelor of
campaign, it was distributed across Journalism Degree with Honours
from Rhodes University. Away from
multiple media channels, with the aim work he has been an active member
of maximising its reach. of Toastmasters for over nine years
Traditional channels included and is part of the Professional
radio, with DJ Twasa doing a voice- Speakers Association of Southern
Africa.
over; print, through newspaper and
Strategic Marketing - p25
planned on only producing seven short magazine adverts; television, through Graduate School website also posted
alumni ambassador videos showcasing a MTV promotion; and posters and information about the campaign, and
people that excelled in the workplace,” pull-up banners, which are being there were PPC campaigns across all
Du Plessis explains. “We then decided used at schools, exhibitions and the social media platforms.
to ask Bain & Bunkell to also include a student support centres. Out of home Another distribution method
Pearls of Wisdom video, which we can advertising platforms also played a included direct mail/marketing, with
keep in our archives but also show at big part in the campaign’s distribution, pamphlets and emails being crafted.
student events. Students like it, as it is as there were a number of outlets, This campaign, and its attention-
informal while at the same time being including a billboard in Sandton, a grabbing Pearls of Wisdom video,
informational.” mobile billboard/trailer in Gauteng, a demonstrate the value of education and
If the video is anything to go by, bus back in Cape Town and street poles learning. In a country whose standard
the alumni and behind-the-scenes nationally. of education is constantly being
team seemed to have a blast during the Digital was also factored in, with questioned, it is inspiring to see that
shoot. The alumni were photographed posts across various social media there are success stories out there.
in a fun way - showing off their own platforms, including Facebook, Twitter,
shoes and props that link to their LinkedIn and Instagram. The IMM Watch the video HERE
jobs. Some behind-the-scenes shots
of agency and IMM Graduate School
team members engaging with the Michael Bratt is a multimedia
ambassadors are also included. journalist for Wag the Dog. He
previously worked at several high
proile media houses including
Getting it out there CNBC Africa and Tiso Blackstar
When it came time to showcase the Group. He obtained a Bachelor of
campaign, it was distributed across Journalism Degree with Honours
from Rhodes University. Away from
multiple media channels, with the aim work he has been an active member
of maximising its reach. of Toastmasters for over nine years
Traditional channels included and is part of the Professional
radio, with DJ Twasa doing a voice- Speakers Association of Southern
Africa.
over; print, through newspaper and
Strategic Marketing - p25
