Page 1 - October / November Stratigic Marketing Magazine Africa
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Fourth quarter 2014 JOURNAL OF THE
AFRICAN MARKETING
CONFEDERATION
Mozambique
on the move
Marketing opportunity in
Africa’s newest growth story
Consumerism
Defining the continent’s
complex consumers
Retailing
Building success
through bottom-of-the-
pyramid customers
Plus: • Digital marketing: Kenya’s Mark Kaigwa • Supply chain management:
Taking on Ethiopia • Sports marketing: Starting to show growth
Fourth quarter 2014 JOURNAL OF THE
AFRICAN MARKETING
CONFEDERATION
Mozambique
on the move
Marketing opportunity in
Africa’s newest growth story
Consumerism
Defining the continent’s
complex consumers
Retailing
Building success
through bottom-of-the-
pyramid customers
Plus: • Digital marketing: Kenya’s Mark Kaigwa • Supply chain management:
Taking on Ethiopia • Sports marketing: Starting to show growth
