Page 6 - October / November Stratigic Marketing Magazine Africa
P. 6
TENTS
Issue: Fourth quarter 2014
16 28
20
Cover features
10 MOZAMBIQUE ON THE MOVE
Mozambique is rapidly moving towards being a
potentially massive success story – opening up
plentiful opportunities for Africa’s marketers
16 CONSUMERISM
The continent has multiple levels of consumers with
a variety of sometimes conflicting needs. Strategic
Marketing Africa pulls it all together
36 36 RETAILING AND F.M.C.G.
Bottom-of-the-pyramid consumers will drive retail
success. An extract from the book Africa Is Open
For Business by Victor Kgomoeswana
Features
20 E-COMMERCE
E-commerce is big business, with estimates that
business-to-consumer (B2C) e-commerce sales
worldwide will reach US$1,5-trillion in 2014
24 PUBLIC RELATIONS
A brave new world of changes and challenges
awaits the continent’s communications
professionals. A report from the APRA conference
4 strategicmarketingafrica Fourth quarter 2014
Issue: Fourth quarter 2014
16 28
20
Cover features
10 MOZAMBIQUE ON THE MOVE
Mozambique is rapidly moving towards being a
potentially massive success story – opening up
plentiful opportunities for Africa’s marketers
16 CONSUMERISM
The continent has multiple levels of consumers with
a variety of sometimes conflicting needs. Strategic
Marketing Africa pulls it all together
36 36 RETAILING AND F.M.C.G.
Bottom-of-the-pyramid consumers will drive retail
success. An extract from the book Africa Is Open
For Business by Victor Kgomoeswana
Features
20 E-COMMERCE
E-commerce is big business, with estimates that
business-to-consumer (B2C) e-commerce sales
worldwide will reach US$1,5-trillion in 2014
24 PUBLIC RELATIONS
A brave new world of changes and challenges
awaits the continent’s communications
professionals. A report from the APRA conference
4 strategicmarketingafrica Fourth quarter 2014
