Page 3 - October / November Stratigic Marketing Magazine Africa
P. 3
From the President of the African
Marketing Confederation
Africa succeeds
despite the setbacks!
T he year 2014 has not been do in marketing the positives of the New AMC website
an easy one for this continent continent globally
of ours. Spates of unrest, We have also implemented our new,
kidnappings – and now the Ebola virus – This healthy performance by many beautifully designed and easy-to-navigate
have alarmed most of us, I am sure. This companies already present in Africa is website. I urge you to go to www.
is not only in terms of the tragic impact evidenced by the World Economic Forum africanmc.org and take a look,
on human life and well-being, but also this year admitting 16 African enterprises on a daily basis if possible, as our Editor
the potential negative affect on Africa’s into its community of Global Growth files newsworthy articles relevant to
growth and investment opportunities. Companies (GGCs). Businesses appearing marketers.
Yet, despite these dreadful happenings, on this list are viewed as “trailblazers,
the continent is still doing pretty well shapers and innovators that are You will also soon find details on
business-wise! committed to improving the state of the the website of our Chartered Marketer
world and are nominated on the strength (Africa), CM(A) professional qualification
EY’s Africa Attractiveness Survey of their ability to become global leaders”. (the pinnacle qualification for serious
2014 (Editor’s note: refer to pg 55-56 marketers), which is undergoing final
for more on this survey) reveals that, in (The list makes for interesting reading review and about to be launched. And
less than five years, Africa’s perceived for the AMC as all companies, bar one, look out for information on two online
attractiveness as a place to do business operate in at least one of our Founder courses the AMC has put together –
has risen dramatically, to the point where Member countries. The odd one out is Social Media and Digital Marketing –
it has become the second most desirable Mauritius – which we are hoping to sign with more courses to follow. Find the
destination for investment in the world; up soon!) details under Education and Training on
a ranking we share with Asia. the website.
So even with setbacks and obstacles,
The report also reveals a vast Africa is still the place to be … as if we As this is the last issue of Strategic
difference in perceptions between those ever doubted it! Marketing Africa for 2014, I wish you
businesses already here and those which happy and safe holidays and look forward
have yet to establish themselves on the The AMC has had a challenging to seeing you next year at the African
continent, with the EY experts making year too, but the hard work put in by Marketing Summit 2015.
the following observation: “Africa is our member countries has seen the
an inherently challenging place to do organisation go from strength to strength. Helen McIntee
business, but many companies pursuing Of course, much effort went into planning BA MBA (Wits) CM (SA) IoD (SA)
a long-term Africa strategy have the African Marketing Summit scheduled President: African Marketing
generated excellent results.” From this, for October 2014. But sadly – and after Confederation
it is apparent that we still have work to much consideration regarding the health Director: Institute of Marketing
of our delegates and speakers – we have Management (SA)
postponed the event until 2015.
Fourth quarter 2014 strategicmarketingafrica 1
Marketing Confederation
Africa succeeds
despite the setbacks!
T he year 2014 has not been do in marketing the positives of the New AMC website
an easy one for this continent continent globally
of ours. Spates of unrest, We have also implemented our new,
kidnappings – and now the Ebola virus – This healthy performance by many beautifully designed and easy-to-navigate
have alarmed most of us, I am sure. This companies already present in Africa is website. I urge you to go to www.
is not only in terms of the tragic impact evidenced by the World Economic Forum africanmc.org and take a look,
on human life and well-being, but also this year admitting 16 African enterprises on a daily basis if possible, as our Editor
the potential negative affect on Africa’s into its community of Global Growth files newsworthy articles relevant to
growth and investment opportunities. Companies (GGCs). Businesses appearing marketers.
Yet, despite these dreadful happenings, on this list are viewed as “trailblazers,
the continent is still doing pretty well shapers and innovators that are You will also soon find details on
business-wise! committed to improving the state of the the website of our Chartered Marketer
world and are nominated on the strength (Africa), CM(A) professional qualification
EY’s Africa Attractiveness Survey of their ability to become global leaders”. (the pinnacle qualification for serious
2014 (Editor’s note: refer to pg 55-56 marketers), which is undergoing final
for more on this survey) reveals that, in (The list makes for interesting reading review and about to be launched. And
less than five years, Africa’s perceived for the AMC as all companies, bar one, look out for information on two online
attractiveness as a place to do business operate in at least one of our Founder courses the AMC has put together –
has risen dramatically, to the point where Member countries. The odd one out is Social Media and Digital Marketing –
it has become the second most desirable Mauritius – which we are hoping to sign with more courses to follow. Find the
destination for investment in the world; up soon!) details under Education and Training on
a ranking we share with Asia. the website.
So even with setbacks and obstacles,
The report also reveals a vast Africa is still the place to be … as if we As this is the last issue of Strategic
difference in perceptions between those ever doubted it! Marketing Africa for 2014, I wish you
businesses already here and those which happy and safe holidays and look forward
have yet to establish themselves on the The AMC has had a challenging to seeing you next year at the African
continent, with the EY experts making year too, but the hard work put in by Marketing Summit 2015.
the following observation: “Africa is our member countries has seen the
an inherently challenging place to do organisation go from strength to strength. Helen McIntee
business, but many companies pursuing Of course, much effort went into planning BA MBA (Wits) CM (SA) IoD (SA)
a long-term Africa strategy have the African Marketing Summit scheduled President: African Marketing
generated excellent results.” From this, for October 2014. But sadly – and after Confederation
it is apparent that we still have work to much consideration regarding the health Director: Institute of Marketing
of our delegates and speakers – we have Management (SA)
postponed the event until 2015.
Fourth quarter 2014 strategicmarketingafrica 1
