Page 5 - October / November Stratigic Marketing Magazine Africa
P. 5
ategicmarketingafrica FROM THE EDITOR
Publishing Growth
Publisher Desireé Johnson opportunities on
Brand Director Bulelwa Mtsali
our doorstep
Editorial
Editor Mike Simpson M any of our continent’s whole, the ‘rise of the African consumer’
mike@mikesimpsonmedia.co.za nations are already well- has become a hot topic among global
Deputy Editor Cara Bouwer known and in the public eye marketers. At the same time, it’s a cliché
Art Director Tamlin Lockhart for the right reasons – Mauritius for whose meaning differs depending on who
Proofreader Tracy Greenwood competitiveness; South Africa for market is telling the story and whose figures you
Project Coordinator Sive Booi sophistication; Nigeria for being the largest tend to believe.
economy in Africa.
Production Our article on Consumerism (see
Reproduction New Media Repro Mozambique, however, has tended pg 16-19) unpacks these differing
Printing CTP Web to be one of those ‘bubbling under’ viewpoints and tries to make sense of it
economies, with marketers and all, while at the same time acknowledging
Advertising businesspeople being vaguely cognisant that there is no single definition of an
Barbara Spence ‘African consumer’ with a common set
Avenue Advertising There is no single of desires and expectations.
Tel +27 11 463 7940 definition for African
Fax 086 518 9936 consumerism The retail battleground
Mobile +27 82 881 3454
Email barbara@avenue.co.za of steady growth and potentially important Nowhere is the fight for the hard-earned
exploration around oil and gas. But that cash of the African consumer more
EXECUTIVE DIRECTORS: seems about to transform into high-level evident than in the retail sector – most
MIKATEKO MEDIA interest with the World Bank’s prediction notably groceries and FMCG. The
Bulelwa Mtsali, Desireé Johnson, of a stellar 8% average growth rate supermarket giants from the southern tip
Ingrid Jones between 2014 and 2018. of the continent are continuing their march
northward, but upstart industry players
AFRICAN MARKETING Granted, the Southern African nation is from Botswana are Kenya are certainly not
CONFEDERATION coming off a low base, but in a world where standing idly by. Neither are international
Helen McIntee (President) so many economies are showing limited big names such as Walmart, Carrefour
Gillian Rusike (Secretary-General) growth potential, those with products and and others.
Ganiyu Adesegun Koledoye (NIMN) services to sell cannot afford to ignore the
Ruth Ncube (MAZ) possibilities that Mozambique may offer Our articles on pg 36-40 and pg 41-43
Fredrick Chituta (ZIM) to first-movers and those with an appetite provide an enlightening insight into this
Shola Safo-Duodu (CIMG) for a challenge. I believe this issue’s cover highly competitive sector. Given the
Jeremiah Siage (MSK) story on Mozambique (see pg 10-14) will importance of retail in the African context,
Nigel Tattersall (IMM) prove enlightening to Africa’s marketers. these will also certainly not be the last
Strategic Marketing Africa articles to cover
AMC CONTACT DETAILS Moving from focusing on a single the continent’s unfolding retail story.
Atlas Studios, 33 Frost Ave country to sub-Saharan Africa as a
(cnr Owl Street), Braamfontein Happy reading!
Werf, Johannesburg; PO Box 91820,
Auckland Park, South Africa 2006 Mike Simpson
Tel +27 11 628 2000
Email info@africanmc.org Contributors to this issue
Danette Breitenbach; Cara Bouwer; Gaye Crossley; Robyn de Villiers; Dianna Games; Jessica
PUBLISHED ON BEHALF OF THE Hubbard; Mark Kaigwa; Victor Kgomoeswana; Levis Maina; Helen McIntee; Zweli Mokgata; Nielsen
AMC BY MIKATEKO MEDIA Research, New York City, USA; Tielman Niewoudt; Stafford Thomas; Mike Simpson; Fiona Zerbst.
Mikateko Media, New Media House,
19 Bree Street, Cape Town 8001
Postal address PO Box 872,
Green Point 8051, South Africa
Tel +27 21 417 1111
www.mikatekomedia.co.za
IN ASSOCIATION WITH
Chartered Institute of Marketing, Ghana
Marketing Society of Kenya
National Institute of Marketing of Nigeria
IMM Institute South Africa
Zambia Institute of Marketing
Marketers Association Zimbabwe
Brought to you by the African Marketing
Confederation and Mikateko Media, Strategic
Marketing Africa reflects an unbiased
perspective of African and international
marketing trends and opinion without
compromise, courageously and coherently.
Fourth quarter 2014 strategicmarketingafrica 3
Publishing Growth
Publisher Desireé Johnson opportunities on
Brand Director Bulelwa Mtsali
our doorstep
Editorial
Editor Mike Simpson M any of our continent’s whole, the ‘rise of the African consumer’
mike@mikesimpsonmedia.co.za nations are already well- has become a hot topic among global
Deputy Editor Cara Bouwer known and in the public eye marketers. At the same time, it’s a cliché
Art Director Tamlin Lockhart for the right reasons – Mauritius for whose meaning differs depending on who
Proofreader Tracy Greenwood competitiveness; South Africa for market is telling the story and whose figures you
Project Coordinator Sive Booi sophistication; Nigeria for being the largest tend to believe.
economy in Africa.
Production Our article on Consumerism (see
Reproduction New Media Repro Mozambique, however, has tended pg 16-19) unpacks these differing
Printing CTP Web to be one of those ‘bubbling under’ viewpoints and tries to make sense of it
economies, with marketers and all, while at the same time acknowledging
Advertising businesspeople being vaguely cognisant that there is no single definition of an
Barbara Spence ‘African consumer’ with a common set
Avenue Advertising There is no single of desires and expectations.
Tel +27 11 463 7940 definition for African
Fax 086 518 9936 consumerism The retail battleground
Mobile +27 82 881 3454
Email barbara@avenue.co.za of steady growth and potentially important Nowhere is the fight for the hard-earned
exploration around oil and gas. But that cash of the African consumer more
EXECUTIVE DIRECTORS: seems about to transform into high-level evident than in the retail sector – most
MIKATEKO MEDIA interest with the World Bank’s prediction notably groceries and FMCG. The
Bulelwa Mtsali, Desireé Johnson, of a stellar 8% average growth rate supermarket giants from the southern tip
Ingrid Jones between 2014 and 2018. of the continent are continuing their march
northward, but upstart industry players
AFRICAN MARKETING Granted, the Southern African nation is from Botswana are Kenya are certainly not
CONFEDERATION coming off a low base, but in a world where standing idly by. Neither are international
Helen McIntee (President) so many economies are showing limited big names such as Walmart, Carrefour
Gillian Rusike (Secretary-General) growth potential, those with products and and others.
Ganiyu Adesegun Koledoye (NIMN) services to sell cannot afford to ignore the
Ruth Ncube (MAZ) possibilities that Mozambique may offer Our articles on pg 36-40 and pg 41-43
Fredrick Chituta (ZIM) to first-movers and those with an appetite provide an enlightening insight into this
Shola Safo-Duodu (CIMG) for a challenge. I believe this issue’s cover highly competitive sector. Given the
Jeremiah Siage (MSK) story on Mozambique (see pg 10-14) will importance of retail in the African context,
Nigel Tattersall (IMM) prove enlightening to Africa’s marketers. these will also certainly not be the last
Strategic Marketing Africa articles to cover
AMC CONTACT DETAILS Moving from focusing on a single the continent’s unfolding retail story.
Atlas Studios, 33 Frost Ave country to sub-Saharan Africa as a
(cnr Owl Street), Braamfontein Happy reading!
Werf, Johannesburg; PO Box 91820,
Auckland Park, South Africa 2006 Mike Simpson
Tel +27 11 628 2000
Email info@africanmc.org Contributors to this issue
Danette Breitenbach; Cara Bouwer; Gaye Crossley; Robyn de Villiers; Dianna Games; Jessica
PUBLISHED ON BEHALF OF THE Hubbard; Mark Kaigwa; Victor Kgomoeswana; Levis Maina; Helen McIntee; Zweli Mokgata; Nielsen
AMC BY MIKATEKO MEDIA Research, New York City, USA; Tielman Niewoudt; Stafford Thomas; Mike Simpson; Fiona Zerbst.
Mikateko Media, New Media House,
19 Bree Street, Cape Town 8001
Postal address PO Box 872,
Green Point 8051, South Africa
Tel +27 21 417 1111
www.mikatekomedia.co.za
IN ASSOCIATION WITH
Chartered Institute of Marketing, Ghana
Marketing Society of Kenya
National Institute of Marketing of Nigeria
IMM Institute South Africa
Zambia Institute of Marketing
Marketers Association Zimbabwe
Brought to you by the African Marketing
Confederation and Mikateko Media, Strategic
Marketing Africa reflects an unbiased
perspective of African and international
marketing trends and opinion without
compromise, courageously and coherently.
Fourth quarter 2014 strategicmarketingafrica 3
