Page 5 - index

ContentsOctober 2016 – January 2017

COVERFEATURES 26 PRODUCT INNOVATION 30

8 SUPPLY CHAIN A Johannesburg-based coffee 52 GLOBAL VILLAGE
entrepreneur and digital marketing
Effective global sourcing, better enthusiast is attracting global attention An island nation that woos investors
speed to market and improved with a creation called Coffee in a Cone and tourists, Bahrain is a regional
warehousing efficiency are all part gem in the Persian Gulf – but it is not
of efforts to improve SA’s retail 30 I.M.M. EVENT entirely free of challenges
supply chain
The first of a series of new-look events REGULARS
14 PHARMACIES hosted by the Institute of Marketing
Management (IMM) analysed the 4 IN MY OPINION
The local pharmacy is on the way out Krispy Kreme chain’s brand strategy
and being replaced by hard-nosed Occasion-based marketing has
retail businesses. We report on a 32 INTERNATIONAL created too many irrelevant ‘special
sector that’s seeing massive change CAMPAIGNS days’ and dubious causes

38 STOKVELS An international anti-poaching 6 IN SHORT
campaign by a Port Elizabeth-based
Although it often flies under the NGO is determined to dampen the News, views, trends, what’s hot and
radar of formal business, the demand for rhino horn in Vietnam what’s not. Interesting snippets and
stokvel sector has great potential, the latest news from the wide world
huge membership and enormous 36 ETHICS of marketing
buying power
Consumers’ care for the environment 20 SAFFER IN AMERICA
THEFEATURES too often translates into greenwashing
strategies rather than a corporate South African academic Michael
18 LOYALTY PROGRAMMES culture of genuine concern Goldman, now based in San
Francisco, gives a marketing
Are shoppers only loyal to a 42 HOT OFF THE PRESS perspective from the US
particular retail chain for as long
as the loyalty rewards and incentives We examine new international research 56 WEIRD WORLD OF
are to their liking? from Turkey that provides useful MARKETING
insights into the attitudes of SA’s
22 DEMOGRAPHICS emerging middle-class consumers A touch of nostalgia for fresh milk in
bottles, a petrol forecourt flash mob
Afrillennials are defined by a shift in 46 GAMIFICATION and the café that’s also a petting zoo
thinking, a strong sense of self-belief
and an ability to rise above often The world’s obsession with Pokémon
difficult circumstances Go has heightened the attention given
to gamification. We analyse what it
24 ON THE UP means for marketing

Zibusiso Mkhwanazi (33) – 49 SOCIAL MEDIA
recently named as a WEF Young
Global Leader – has turned an Local business professionals are
interest in computers into a thriving making increasing use of LinkedIn.
digital marketing agency But the marketing industry has yet to
harness it as an effective tool

DISCLAIMER NEXT ISSUE: The changing face of
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provisions of the Consumer Protection Act, Act 68 of 2008 (‘CPA’) in all transactions between us. Among other, the consumer banking Casinos: The marketing
CPA provides for some consumer rights regarding delivery, returns, disclosure of information and product quality and of ‘luck’ Tourism: Wooing visitors with trains
safety. You accordingly indemnify the Institute of Marketing Management against any damages that we or any other
party may suffer as a result of your noncompliance with the CPA or as a result of any damages suffered by any party Using webinars as a marketing tool
due to defective or unsafe goods/services supplied by you.”

October 2016 – January 2017 strategicmarketing 3