Page 8 - index
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In Short Trends, markets, happenings and musings
– in the spotlight and under scrutiny
Virtual reality showcases brand’s heritage
IN A FURTHER CONFIRMATION OF “Africa has always been rooted in the
the growth of virtual reality (VR) as a brand’s DNA. This exciting technology
marketing tool, African liqueur brand allows us to bring the Amarula story to
Amarula has released a VR tour of life in a more visceral manner,” Jekwa
the continent so that international says. “We believe strengthening the
consumers can experience the wildlife, link between Amarula and Africa will
people and cultures that make up enable us to grow the brand further
the region. as the world is starting to look to Africa
for creative inspiration.”
According to Mncedisi Junior Jekwa,
Global Marketing Manager for the The 3-minute, 45-second 3D
brand, virtual reality is currently the experience is being rolled out around
most exciting technology driving brand the world, focusing on duty free shops
activity and the entertainment industry. in major airports.
Free Wi-Fi Coffee chain’s African expansion
in SA cities
increasingly VIDA E CAFFÈ, THE SOUTH AFRICAN- Development Manager for International
important owned coffee shop chain, has and Corporate, Craig Gravett, says the
announced that it is looking to increase brand has “noted some significant
WITH MARKETERS INCREASINGLY its footprint in other parts of Africa and opportunities with partners in Africa
turning to digital strategies to build on the outlets that it already has in that had originally been based in South
engage consumers, the roll out Mauritius, Kenya, Ghana and Namibia. Africa”. All rest-of-Africa stores are
of free public Wi-Fi networks in franchises with a joint venture partner
cities such as Tshwane is ever To date it has 17 stores in those or master franchisee.
more important. countries, with four more planned by
the end of 2016. Mauritius and Ghana “Understanding that each country and
Called TshweeFee or TshWi-Fi, are proving to be the regions with the culture is unique is imperative,” says
it’s claimed to be the largest free best growth opportunities and the most Gravett. “As an example, while coffee
public Wi-Fi network on the African popular non-SA store is in the Mauritian is traditionally perceived as a morning
continent and offers each user capital of Port Louis. thing, in Ghana it’s an evening pastime
500MB of data daily across more – with the majority of stores trading to
than 780 free Internet zones – Outlining the Vida vision for 10pm-11pm.”
including open public spaces, tourist further African expansion, Business
attractions, educational institutions,
schools, clinics and libraries. PHOTOS: SUPPLIED
The service is provided by the
City of Tshwane, with branding
and promotion being handling by
marketing consultancy Retrolex.
6 strategicmarketing October 2016 – January 2017
