Page 3 - Journal of Strategic Marketing Magazine - April 2019
P. 3
Contents
04 26
COVER STORIES FEATURES just a nice to have, but if properly
done, boosts the bottom line.
04 STEPPING OUT IN STYLE 08 MAKING WAVES WITH
South Africa’s veldskoene get KAGISO MUSI 26 REMOVING THE GENDER
Prince Harry’s seal of approval. ‘Marketing found me’, says the LENS FROM MARKETING
Lucinda Jordaan tracks the brand’s newly appointed MD of Meta Generation Z are wise to
journey. Media. ‘woke washing’, writes Iza
Grek. Authenticity is key to
10 POWER #UNLEASHED 19 BLOOMING GOOD BUSINESS communicating with this powerful
Yes, big things often have small NetFlorist is one of South Africa’s young generation.
beginnings, says the woman who oldest e-commerce businesses. 29 ARE BRANDS SUPPOSED TO
has created the IMM Graduate Co-founder Ryan Bacher talks CHANGE THE WORLD?
School’s online digital marketing Michael Bratt through the
short courses, Wendy Monkley. company’s marketing journey. This question is asked and
answered by Ipsos country
13 SOCIAL MEDIA SH*TSTORM 22 IMAGINATIVE, BOLD, AND manager, Nick Coates, who outlines
How to handle a communications CLEVER RETAIL STRATEGY research that says yes, in fact, they
crisis. And it’s not with a ‘no Didy Andersson believes do have a role to play.
comment’, says Janine Lazarus. strategists are at the table to
16 TURNING INFLUENCERS INTO question, challenge, give opinions 32 BACARDI TURNS ITS STAFF
INTO BRAND AMBASSADORS
SUPERHEROES and offer solutions to an industry It was a challenging goal, but
The strategy behind inluencer that needs them on the ly. 7 000 Bacardi staff members
marketing matters, writes Anne 24 SUSTAINABILITY IN YOUR went ‘back to the bar’ to become
Dolinschek (Cover photo). BRAND'S PLAYBOOK brand ambassadors, Michael Bratt
Nielsen’s global sustainability reports.
director, Julia Wilson, says it isn’t
Strategic Marketing - p1
04 26
COVER STORIES FEATURES just a nice to have, but if properly
done, boosts the bottom line.
04 STEPPING OUT IN STYLE 08 MAKING WAVES WITH
South Africa’s veldskoene get KAGISO MUSI 26 REMOVING THE GENDER
Prince Harry’s seal of approval. ‘Marketing found me’, says the LENS FROM MARKETING
Lucinda Jordaan tracks the brand’s newly appointed MD of Meta Generation Z are wise to
journey. Media. ‘woke washing’, writes Iza
Grek. Authenticity is key to
10 POWER #UNLEASHED 19 BLOOMING GOOD BUSINESS communicating with this powerful
Yes, big things often have small NetFlorist is one of South Africa’s young generation.
beginnings, says the woman who oldest e-commerce businesses. 29 ARE BRANDS SUPPOSED TO
has created the IMM Graduate Co-founder Ryan Bacher talks CHANGE THE WORLD?
School’s online digital marketing Michael Bratt through the
short courses, Wendy Monkley. company’s marketing journey. This question is asked and
answered by Ipsos country
13 SOCIAL MEDIA SH*TSTORM 22 IMAGINATIVE, BOLD, AND manager, Nick Coates, who outlines
How to handle a communications CLEVER RETAIL STRATEGY research that says yes, in fact, they
crisis. And it’s not with a ‘no Didy Andersson believes do have a role to play.
comment’, says Janine Lazarus. strategists are at the table to
16 TURNING INFLUENCERS INTO question, challenge, give opinions 32 BACARDI TURNS ITS STAFF
INTO BRAND AMBASSADORS
SUPERHEROES and offer solutions to an industry It was a challenging goal, but
The strategy behind inluencer that needs them on the ly. 7 000 Bacardi staff members
marketing matters, writes Anne 24 SUSTAINABILITY IN YOUR went ‘back to the bar’ to become
Dolinschek (Cover photo). BRAND'S PLAYBOOK brand ambassadors, Michael Bratt
Nielsen’s global sustainability reports.
director, Julia Wilson, says it isn’t
Strategic Marketing - p1
