Page 4 - Journal of Strategic Marketing Magazine - April 2019
P. 4
Contents
34 EXPLORING THE SHOPPER 39 HOW TO AVOID THE 43 THE CRITICAL RELATIONSHIP
MIND(SET) IN THE MOMENT PITFALLS IN RECRUITMENT BETWEEN BUYERS AND
Mindset is based on several ADVERTISING SELLERS
important factors, and systems of It’s tough getting a job for many How organisations select their
thinking. Lara-Anne Derbyshire graduates, but they should be suppliers impacts the quality of
their goods and services – and
decodes them to understand more aware how misleading recruitment their bottom line – write Dr Myles
about the path to purchase. ads can be. Jennilee Peremore-
Oliver delivers sage advice. Wakeham and Dr Beverley Waugh.
37 THE CHALLENGE OF 46 EIGHT TOOLS TO HELP
COMMUNICATING WITH 41 TURNING INTERNAL TEAM MANAGE COMPLEX PROJECTS
CUSTOMERS STRUCTURES UPSIDE DOWN
Today’s multi-channel world Founder of DUO Marketing, Judith For project plans to produce the
presents problems for large Middleton, found roles within the desired results, they need to
enterprises that need to company were no longer suited integrate, support and inform
communicate with consumers, says for what they were actually doing. marketing strategy, development
Gabi Strijp. Here’s how they changed it up. and direction, writes Jainita Khatri.
32 34
p2 - Strategic Marketing
34 EXPLORING THE SHOPPER 39 HOW TO AVOID THE 43 THE CRITICAL RELATIONSHIP
MIND(SET) IN THE MOMENT PITFALLS IN RECRUITMENT BETWEEN BUYERS AND
Mindset is based on several ADVERTISING SELLERS
important factors, and systems of It’s tough getting a job for many How organisations select their
thinking. Lara-Anne Derbyshire graduates, but they should be suppliers impacts the quality of
their goods and services – and
decodes them to understand more aware how misleading recruitment their bottom line – write Dr Myles
about the path to purchase. ads can be. Jennilee Peremore-
Oliver delivers sage advice. Wakeham and Dr Beverley Waugh.
37 THE CHALLENGE OF 46 EIGHT TOOLS TO HELP
COMMUNICATING WITH 41 TURNING INTERNAL TEAM MANAGE COMPLEX PROJECTS
CUSTOMERS STRUCTURES UPSIDE DOWN
Today’s multi-channel world Founder of DUO Marketing, Judith For project plans to produce the
presents problems for large Middleton, found roles within the desired results, they need to
enterprises that need to company were no longer suited integrate, support and inform
communicate with consumers, says for what they were actually doing. marketing strategy, development
Gabi Strijp. Here’s how they changed it up. and direction, writes Jainita Khatri.
32 34
p2 - Strategic Marketing
