Page 8 - Journal of Strategic Marketing Magazine - April 2019
P. 8
INFLUENCER MARKETING
The Veldskoen team
Some see it as the farmer’s shoe – yet we all have a
connection to it from a different lens. We’ve just reimagined it,
and brought it into its current form. It’s an everyman shoe, not
just for a speciic person – it really is for everybody.
connection to it from a different lens. production. Made by small and large been featured in US Vogue and was
We’ve just reimagined it, and brought producers throughout the country – showcased at the 2013 Design Indaba.
it into its current form. It’s an everyman and in a few neighbouring states – the It’s also the premium product of one
shoe, not just for a speciic person – it sturdy, handmade, rubber-soled, of the oldest working shoe factories in
really is for everybody.” leather shoe has, over the years, gained South Africa, the Wupperthal factory in
Modelled on Khoisan footwear and visibility in various countries, and in the Cederberg, which was established
irst manufactured by the Dutch East various guises. by Rhenish missionaries back in 1834.
India Company in the 17th century, the In Jamaica, where it gained fame as Fast forward to the 21st century,
veldskoen is a South African stalwart the Clarkes Desert Boot, the veldskoen and Veldskoen has just announced its
– one that has never been out of is regarded as the national shoe: it has launch in the US, backed by investor
p6 - Strategic Marketing
The Veldskoen team
Some see it as the farmer’s shoe – yet we all have a
connection to it from a different lens. We’ve just reimagined it,
and brought it into its current form. It’s an everyman shoe, not
just for a speciic person – it really is for everybody.
connection to it from a different lens. production. Made by small and large been featured in US Vogue and was
We’ve just reimagined it, and brought producers throughout the country – showcased at the 2013 Design Indaba.
it into its current form. It’s an everyman and in a few neighbouring states – the It’s also the premium product of one
shoe, not just for a speciic person – it sturdy, handmade, rubber-soled, of the oldest working shoe factories in
really is for everybody.” leather shoe has, over the years, gained South Africa, the Wupperthal factory in
Modelled on Khoisan footwear and visibility in various countries, and in the Cederberg, which was established
irst manufactured by the Dutch East various guises. by Rhenish missionaries back in 1834.
India Company in the 17th century, the In Jamaica, where it gained fame as Fast forward to the 21st century,
veldskoen is a South African stalwart the Clarkes Desert Boot, the veldskoen and Veldskoen has just announced its
– one that has never been out of is regarded as the national shoe: it has launch in the US, backed by investor
p6 - Strategic Marketing
