Page 1 - Journal of Strategic Marketing Magazine - January 2019
P. 1
Journal of
STRATEGIC








MARKETING











ISSUE 1 2019
MARKETING THE FUTURE



































Why The Bachelor

personifies brand

management




New strategy needed
for Africa’s consultants


Lulu Mthimkhulu:

Making waves


Lust + Influence + Proximity:
the influencer equation



The need for agile market research
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