Page 4 - Journal of Strategic Marketing Magazine - January 2019
P. 4
Journal of
STRATEGIC
MARKETING Riding the
marketing wave
MARKETING THE FUTURE
EDITOR Glenda Nevill
D something that should resonate with marketers, whether they
glenda.nevill@cybersmart.co.za ion Chang, at the Marketing the Future event in late 2018, said
DESIGN AND Darren Rosenberg
LAYOUT darren@ideadesign.co.za have years of experience or are just starting their careers.
company or organisation now just starting to plan for a digital future
PROjEcT Michelle Pretorius He said the irst wave of digital disruption was well over and any
MANAGER michelle@ideadesign.co.za
would pretty much be stranded on the beach. Their skills and services
could already be redundant in a world where robotics, automation,
ADvERTISING Barbara Spence
SALES Avenue Advertising algorithms, big data, and virtual and augmented reality are already in
barbara@avenue.co.za play.
PUBLISHER Sandra Gordon In her story on project management for this digital issue, Christa
sgordon@stonesoup.co.za Bonnet (a moderator and tutor at the IMM Graduate School) writes
on the VUCA world of work where Volatility, Uncertainty, Complexity,
and Ambiguity are a given. In such an era, processes, innovation and
visionary leadership are vital to ride the waves of change in society,
technology and therefore, business.
Chang’s and Bonnet’s views intersect at the point of the skills needed
to keep aloat and in control: Continual learning and upskilling have
www.imm.ac.za become paramount in keeping your head above water in a sea of change.
cHIEF Dalein van Zyl This is something alumni of the IMM Graduate School know only too
EXEcUTIvE daleinv@immgsm.ac.za well. They are the IMM’s ambassadors, the ones who spread the word,
OFFIcER
who encourage others to take steps to develop and upgrade their skills,
cHIEF Charmaine du Plessis whose journeys inspire others to follow in their footsteps. Which is why
MARKETING charmained@immgsm.ac.za
OFFIcER many of them star in the IMM’s latest marketing campaign. Who better
EXEcUTIvE Angela Bruwer to tell the IMM story than those who’ve lived it?
AcADEMIc angelab@immgsm.ac.za
HEAD The VUCA principles could also apply to South Africa this year as
we head towards elections in May. South Africa too is volatile, uncertain,
complex and ambiguous much of the time. One thing is certain, though,
Journal of Strategic Marketing is published quarterly and
distributed to a database of IMM Graduate School alumni, and that is in order for the country to thrive, it needs skilled individuals
current students, leading marketers and business people in and businesses and organisations to do what needs to be done.
South Africa and Africa.
Registrations for the IMM Graduate School’s 2019 year close on
Should you wish to lift any material from the publication,
please liaise with the publisher beforehand. 1 March 2019, and course information is available on the IMM Graduate
www.imm.ac.za School website. It is the hope that potential students referred to the IMM
IMM Graduate School Graduate School take the step to sign up.
IMM Graduate School An easy online application process is now in place to upload
@IMM_GSM documents required for the 2019 academic year, which started on 28
imm_graduate_school January.
Disclaimer
Although every effort is made to ensure that the contents
of this publication are accurate and legitimate no guarantee 2019 dates to note
is given. Views and opinions expressed, made or implied Class of 2018 graduation ceremonies take place:
are those of the authors unless clearly stated as being the
publisher’s. The responsibility lies with readers to verify any • Gauteng on 28 March
representations, claims and offers made by advertisers in
advertisements that appear in this publication. Any objections • Zimbabwe on 4 April
or claims should be referred to the advertiser concerned. The • Durban on 11 April
publishers, owners, staff, distributors and associates of this
publication will not be liable in any way for claims arising • Cape Town on 18 April
from its contents.
Here’s to a great year in ‘marketing the future’.
p2 - Strategic Marketing
STRATEGIC
MARKETING Riding the
marketing wave
MARKETING THE FUTURE
EDITOR Glenda Nevill
D something that should resonate with marketers, whether they
glenda.nevill@cybersmart.co.za ion Chang, at the Marketing the Future event in late 2018, said
DESIGN AND Darren Rosenberg
LAYOUT darren@ideadesign.co.za have years of experience or are just starting their careers.
company or organisation now just starting to plan for a digital future
PROjEcT Michelle Pretorius He said the irst wave of digital disruption was well over and any
MANAGER michelle@ideadesign.co.za
would pretty much be stranded on the beach. Their skills and services
could already be redundant in a world where robotics, automation,
ADvERTISING Barbara Spence
SALES Avenue Advertising algorithms, big data, and virtual and augmented reality are already in
barbara@avenue.co.za play.
PUBLISHER Sandra Gordon In her story on project management for this digital issue, Christa
sgordon@stonesoup.co.za Bonnet (a moderator and tutor at the IMM Graduate School) writes
on the VUCA world of work where Volatility, Uncertainty, Complexity,
and Ambiguity are a given. In such an era, processes, innovation and
visionary leadership are vital to ride the waves of change in society,
technology and therefore, business.
Chang’s and Bonnet’s views intersect at the point of the skills needed
to keep aloat and in control: Continual learning and upskilling have
www.imm.ac.za become paramount in keeping your head above water in a sea of change.
cHIEF Dalein van Zyl This is something alumni of the IMM Graduate School know only too
EXEcUTIvE daleinv@immgsm.ac.za well. They are the IMM’s ambassadors, the ones who spread the word,
OFFIcER
who encourage others to take steps to develop and upgrade their skills,
cHIEF Charmaine du Plessis whose journeys inspire others to follow in their footsteps. Which is why
MARKETING charmained@immgsm.ac.za
OFFIcER many of them star in the IMM’s latest marketing campaign. Who better
EXEcUTIvE Angela Bruwer to tell the IMM story than those who’ve lived it?
AcADEMIc angelab@immgsm.ac.za
HEAD The VUCA principles could also apply to South Africa this year as
we head towards elections in May. South Africa too is volatile, uncertain,
complex and ambiguous much of the time. One thing is certain, though,
Journal of Strategic Marketing is published quarterly and
distributed to a database of IMM Graduate School alumni, and that is in order for the country to thrive, it needs skilled individuals
current students, leading marketers and business people in and businesses and organisations to do what needs to be done.
South Africa and Africa.
Registrations for the IMM Graduate School’s 2019 year close on
Should you wish to lift any material from the publication,
please liaise with the publisher beforehand. 1 March 2019, and course information is available on the IMM Graduate
www.imm.ac.za School website. It is the hope that potential students referred to the IMM
IMM Graduate School Graduate School take the step to sign up.
IMM Graduate School An easy online application process is now in place to upload
@IMM_GSM documents required for the 2019 academic year, which started on 28
imm_graduate_school January.
Disclaimer
Although every effort is made to ensure that the contents
of this publication are accurate and legitimate no guarantee 2019 dates to note
is given. Views and opinions expressed, made or implied Class of 2018 graduation ceremonies take place:
are those of the authors unless clearly stated as being the
publisher’s. The responsibility lies with readers to verify any • Gauteng on 28 March
representations, claims and offers made by advertisers in
advertisements that appear in this publication. Any objections • Zimbabwe on 4 April
or claims should be referred to the advertiser concerned. The • Durban on 11 April
publishers, owners, staff, distributors and associates of this
publication will not be liable in any way for claims arising • Cape Town on 18 April
from its contents.
Here’s to a great year in ‘marketing the future’.
p2 - Strategic Marketing
