Page 3 - Journal of Strategic Marketing Magazine - January 2019
P. 3
Contents
04 11 24
COVER STORIES companies moving into the next 21 VIVA VUCA!
04 THE BACHELOR’S LESSON IN era of innovation work, believes Volatility, uncertainty, complexity
Nick Coates.
and ambiguity are part of business
BRAND MANAGEMENT today. The effect can be mitigated
The Bachelor perfectly illustrates 17 THE SPHERE OF INFLUENCE by effective project management,
the concept of extremely similar Rather than chasing inluencers says Christa Bonnet.
brands in a highly competitive with huge followings, Marc
market, writes Karen Zimelka Roos. Kornberger reckons inluencers 24 THE ALUMNI - PEARLS OF
making the irst move is far more WISDOM
08 AFRICA’S CONSULTANTS effective. The IMM Graduate School used
NEED TO CHANGE THEIR its alumni as an effective way of
GAME highlighting their successes in
It's really no good just looking at FEATURES its latest advertising campaign.
urban African consumers, says Michael Bratt takes a look at the
James Maposa. It's time to open 12 A TUMULTUOUS TIME FOR Pearls of Wisdom video, and
new markets by understanding SALES PEOPLE inds out more about the thinking
the aspirations of the unbanked What is the role of the modern behind the campaign.
and bottom-of-the-pyramid sales professional? It’s the
customers. question Stephen Endersby has 26 BUSINESS LOGISTICS AND
asked and answered. The real shift
11 MAKING WAVES is data. THE PRODUCT LIFE CYCLE
Newly appointed head Dr Myles Wakeham and
of marketing at Primedia 20 ALTERED MARKETING Dr Beverley Waugh explore this
Broadcasting, and this month’s REALITY vital relationship.
cover star, Lulu Mthimkhulu on her The IMM Graduate School’s last 28 MOBILE RESEARCH CAN BE A
marketing career. Marketing the Future event of 2018
gave delegates plenty to think BRAND’S BEST FRIEND
15 INNOVATION NEEDS AGILITY about. Dion Chang, Pepe Marais The fast paced world of business
Fast, iterative and adaptive agile and Jay Badza delivered their requires speedy consumer insights.
research is a non-negotiable for insights and tips. Tanya van Tonder has the solution.
Strategic Marketing - p1
04 11 24
COVER STORIES companies moving into the next 21 VIVA VUCA!
04 THE BACHELOR’S LESSON IN era of innovation work, believes Volatility, uncertainty, complexity
Nick Coates.
and ambiguity are part of business
BRAND MANAGEMENT today. The effect can be mitigated
The Bachelor perfectly illustrates 17 THE SPHERE OF INFLUENCE by effective project management,
the concept of extremely similar Rather than chasing inluencers says Christa Bonnet.
brands in a highly competitive with huge followings, Marc
market, writes Karen Zimelka Roos. Kornberger reckons inluencers 24 THE ALUMNI - PEARLS OF
making the irst move is far more WISDOM
08 AFRICA’S CONSULTANTS effective. The IMM Graduate School used
NEED TO CHANGE THEIR its alumni as an effective way of
GAME highlighting their successes in
It's really no good just looking at FEATURES its latest advertising campaign.
urban African consumers, says Michael Bratt takes a look at the
James Maposa. It's time to open 12 A TUMULTUOUS TIME FOR Pearls of Wisdom video, and
new markets by understanding SALES PEOPLE inds out more about the thinking
the aspirations of the unbanked What is the role of the modern behind the campaign.
and bottom-of-the-pyramid sales professional? It’s the
customers. question Stephen Endersby has 26 BUSINESS LOGISTICS AND
asked and answered. The real shift
11 MAKING WAVES is data. THE PRODUCT LIFE CYCLE
Newly appointed head Dr Myles Wakeham and
of marketing at Primedia 20 ALTERED MARKETING Dr Beverley Waugh explore this
Broadcasting, and this month’s REALITY vital relationship.
cover star, Lulu Mthimkhulu on her The IMM Graduate School’s last 28 MOBILE RESEARCH CAN BE A
marketing career. Marketing the Future event of 2018
gave delegates plenty to think BRAND’S BEST FRIEND
15 INNOVATION NEEDS AGILITY about. Dion Chang, Pepe Marais The fast paced world of business
Fast, iterative and adaptive agile and Jay Badza delivered their requires speedy consumer insights.
research is a non-negotiable for insights and tips. Tanya van Tonder has the solution.
Strategic Marketing - p1
