Page 9 - Journal of Strategic Marketing Magazine - January 2019
P. 9
BRAND MANAGEMENT
STAND OUT
FROM THE CROWD
If you are driven by curiosity and would embrace the place mark, this course is perfect for anyone in branding,
challenge of creating brands powerful enough to stand marketing or marketing communications, or small
out from the crowd, the Strategic Brand Management business owners and managers.
online course may be perfect for you.
Within 12 weeks, you’ll learn how to make your Course outline:
brand stand out in an arena where everyone is jostling • The concept and process of strategic brand
for attention. You’ll be given practical tools to create a management
distinct identity for your brand and successfully position • The concept of brand equity
your brand in a relevant, meaningful and dynamic • The brand identity development process and brand
manner. positioning
You’ll also get an in-depth look at the brand identity • Brand identity, image and personality
development process and brand positioning, brand • The growth strategies of established brands
architecture and the creation of the customer brand • The importance and function of brand architecture
experience, consumer behaviour and its inluences, and • Brands adaptation in foreign markets
the competitive advantage of strong brands. • Brand acquisition and divestiture
Designed for those wanting to make their market • The application of product brand components to
nation brands and personal brands
VAN SCHAIK BOOKSTORE
PREFERRED TEXTBOOK SUPPLIER TO
IMM STUDENTS
We also stock stationery, tablets,
laptops, phones & lifestyle items.
Stores conveniently located countrywide
Direct Sales Consultants servicing niche markets
Rewards program with access to freebies, special
offers, competitions and more
Order your prescribed textbooks hosted *online at
https://www.vanschaik.com/educationalinstitutions
*for South African students only
For online enquiries:
Tel: 08600 STUDY/78839 or Strategic Marketing - p7
Email: vsorders@vanschaik.com
STAND OUT
FROM THE CROWD
If you are driven by curiosity and would embrace the place mark, this course is perfect for anyone in branding,
challenge of creating brands powerful enough to stand marketing or marketing communications, or small
out from the crowd, the Strategic Brand Management business owners and managers.
online course may be perfect for you.
Within 12 weeks, you’ll learn how to make your Course outline:
brand stand out in an arena where everyone is jostling • The concept and process of strategic brand
for attention. You’ll be given practical tools to create a management
distinct identity for your brand and successfully position • The concept of brand equity
your brand in a relevant, meaningful and dynamic • The brand identity development process and brand
manner. positioning
You’ll also get an in-depth look at the brand identity • Brand identity, image and personality
development process and brand positioning, brand • The growth strategies of established brands
architecture and the creation of the customer brand • The importance and function of brand architecture
experience, consumer behaviour and its inluences, and • Brands adaptation in foreign markets
the competitive advantage of strong brands. • Brand acquisition and divestiture
Designed for those wanting to make their market • The application of product brand components to
nation brands and personal brands
VAN SCHAIK BOOKSTORE
PREFERRED TEXTBOOK SUPPLIER TO
IMM STUDENTS
We also stock stationery, tablets,
laptops, phones & lifestyle items.
Stores conveniently located countrywide
Direct Sales Consultants servicing niche markets
Rewards program with access to freebies, special
offers, competitions and more
Order your prescribed textbooks hosted *online at
https://www.vanschaik.com/educationalinstitutions
*for South African students only
For online enquiries:
Tel: 08600 STUDY/78839 or Strategic Marketing - p7
Email: vsorders@vanschaik.com
