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BUSINESS STRATEGY
Moving from ?
consolidation
to disruption Disruptor brands (clockwise
from top left): Amazon, Airbnb,
The business paradigm is rapidly changing, with established Tesla, Netflix and Red Bull
companies and brands increasingly less able to protect their
market share against smaller and more agile disruptors.
By Dr Thomas Oosthuizen.
28 strategicmarketing August–September 2016
