Page 36 - Journal of Strategic Marketing Magazine - April 2019
P. 36
SHOPPER MINDSET
Mind(set): A glimpse into the
mind of the South African
shopper in the moment
Before you get into this article, I'd like you to consider these questions: What day is it?
Are you warm or cold? Is it morning? Afternoon? Or evening? Have you had a hectic
day so far or are you taking it nice and easy? And out of interest, why did you put on
that outfit today? Are you tired? Looking forward to something or worried about that
other thing? Lara-Anne Derbyshire explores the shopper mindset.
p34 - Strategic Marketing
Mind(set): A glimpse into the
mind of the South African
shopper in the moment
Before you get into this article, I'd like you to consider these questions: What day is it?
Are you warm or cold? Is it morning? Afternoon? Or evening? Have you had a hectic
day so far or are you taking it nice and easy? And out of interest, why did you put on
that outfit today? Are you tired? Looking forward to something or worried about that
other thing? Lara-Anne Derbyshire explores the shopper mindset.
p34 - Strategic Marketing
