Page 48 - Journal of Strategic Marketing Magazine - April 2019
P. 48
PROJECT MANAGEMENT
Eight tools to create project plans
and deliver marketing success
Anyone with a business strives for success, but not everyone systematically implements the
project plan tools readily available to assist with marketing. This may be because many of the
resources seem too academic or perhaps it’s the sheer volume of information which is daunting.
Jainita Khatri highlights eight tools which can be used to create a solid project plan, helping
create the strategic backbone for marketing success.
F or project plans to produce the 1. Project charter • Goals
desired results they need to
"If you don't know where you are going,
Who is involved and their
•
integrate, support and inform
how can you expect to get there?"
responsibilities
marketing strategy, development and
direction. A project plan can be made - Basil S. Walsh A project charter should:
up of one or more of the following Creating a project charter is • Encapsulate the project’s purpose
business tools, which include matrices recommended for someone in project • Keep the people involved on the
and models to help identify almost management who needs to identify, get same page
every aspect of a business, from brand buy-in, track and measure a speciic
purpose, role players and actions to project. It outlines the: • Be a contract between the project
insights, competitors and company sponsor, key stakeholders and the
growth. • Breadth of the project project team
p46 - Strategic Marketing
Eight tools to create project plans
and deliver marketing success
Anyone with a business strives for success, but not everyone systematically implements the
project plan tools readily available to assist with marketing. This may be because many of the
resources seem too academic or perhaps it’s the sheer volume of information which is daunting.
Jainita Khatri highlights eight tools which can be used to create a solid project plan, helping
create the strategic backbone for marketing success.
F or project plans to produce the 1. Project charter • Goals
desired results they need to
"If you don't know where you are going,
Who is involved and their
•
integrate, support and inform
how can you expect to get there?"
responsibilities
marketing strategy, development and
direction. A project plan can be made - Basil S. Walsh A project charter should:
up of one or more of the following Creating a project charter is • Encapsulate the project’s purpose
business tools, which include matrices recommended for someone in project • Keep the people involved on the
and models to help identify almost management who needs to identify, get same page
every aspect of a business, from brand buy-in, track and measure a speciic
purpose, role players and actions to project. It outlines the: • Be a contract between the project
insights, competitors and company sponsor, key stakeholders and the
growth. • Breadth of the project project team
p46 - Strategic Marketing
