Page 47 - Journal of Strategic Marketing Magazine - April 2019
P. 47
SUPPLY CHAIN MANAGEMENT
that both the outsourcing/purchasing
organisation and the service providers SKILLS NEEDED, NOW AND
be informed of logistics outsourcing
trends and practices, in order to IN THE FUTURE
optimise any outsourcing initiative
undertaken. (Kujawa, 2004: 72).
Some economic and strategic Analytical skills Old school knowledge of languages
advantages are cost savings, an Do you enjoy solving problems? and culture
increased level of responsiveness, Do you know how to handle data, Goods and products move around
and enlarging the organisation’s calculation models and forecasts? the globe, meaning international
production capacity. Economic and A technical mindset suppliers and customers. The ability
strategic disadvantages are the loss of With the industry becoming to speak foreign language/languages
control of skills, service provider focus increasingly more digital, systems is a bonus, as is understanding
and conidentiality. It is particularly are changing from paper and fax to different cultures and how they relate
important that the service provider/ electronic management. Robotics is to business and marketing.
supplier organisation be aware of these. being introduced into manufacturing Adaptability and continuous
and distribution. The mundane task learning
Potential disadvantages of data collection and spreadsheets Technical advances, transport
It is almost the same as the fact that is being replaced by analytics and changes, legal developments,
one has to identify risks in order big data, with a focus on intelligent economic trends… all these impact on
to be able to manage them. The analytics engines (hello AI). supply chain management. Keeping
service provider in particular should ahead of the curve, staying abreast
identify and address these potential Strategic thinking and planning of developments, and embracing
disadvantages with their clients and the An aptitude for analytics and being ongoing learning will help keep you
purchasing teams to whom they are able to imagine and apply knowledge on top of the industry. Take time to
selling their services. to the digital supply chain is crucial. learn.
Identifying and addressing the
potential disadvantages can become
a major selling point/competitive
advantage for the service provider
e.g. 3PL as they become proactively
involved in overcoming these
‘perceived disadvantages’ in their
organisation’s service provision.
Many organisations, for example,
consider quality, cost, speed,
dependency, lexibility and service
as the foundation for the criteria to
select and evaluate suppliers. Though
organisations are not limited to these Dr Beverley Waugh is the Dr Myles Wakeham is the IMM
six foundation criteria. There are many head of the supply chain Graduate School's senior lecturer
other selection and evaluation criteria management faculty at the IMM and researcher in supply chain
that organisations need to take into Graduate School and an expert management. He is a motivated
and well-connected businessman
in supply chain and logistics
consideration when selecting and management. She has been who has consulted to a variety
evaluating suppliers. involved in transport, distribution, of institutions and organisations,
In a nutshell, logistics service logistics and supply chain including the National Treasury.
providers need to know about and management since the early He is involved in international
1990s. Her interest was sparked
research and, with an academic
understand the purchasing and supply by the impact of logistics on the consortium, researched the
management of their own organisations proitability of organisations and impact of IT on university
and of their client organisations. the economy overall. education.
Strategic Marketing - p45
that both the outsourcing/purchasing
organisation and the service providers SKILLS NEEDED, NOW AND
be informed of logistics outsourcing
trends and practices, in order to IN THE FUTURE
optimise any outsourcing initiative
undertaken. (Kujawa, 2004: 72).
Some economic and strategic Analytical skills Old school knowledge of languages
advantages are cost savings, an Do you enjoy solving problems? and culture
increased level of responsiveness, Do you know how to handle data, Goods and products move around
and enlarging the organisation’s calculation models and forecasts? the globe, meaning international
production capacity. Economic and A technical mindset suppliers and customers. The ability
strategic disadvantages are the loss of With the industry becoming to speak foreign language/languages
control of skills, service provider focus increasingly more digital, systems is a bonus, as is understanding
and conidentiality. It is particularly are changing from paper and fax to different cultures and how they relate
important that the service provider/ electronic management. Robotics is to business and marketing.
supplier organisation be aware of these. being introduced into manufacturing Adaptability and continuous
and distribution. The mundane task learning
Potential disadvantages of data collection and spreadsheets Technical advances, transport
It is almost the same as the fact that is being replaced by analytics and changes, legal developments,
one has to identify risks in order big data, with a focus on intelligent economic trends… all these impact on
to be able to manage them. The analytics engines (hello AI). supply chain management. Keeping
service provider in particular should ahead of the curve, staying abreast
identify and address these potential Strategic thinking and planning of developments, and embracing
disadvantages with their clients and the An aptitude for analytics and being ongoing learning will help keep you
purchasing teams to whom they are able to imagine and apply knowledge on top of the industry. Take time to
selling their services. to the digital supply chain is crucial. learn.
Identifying and addressing the
potential disadvantages can become
a major selling point/competitive
advantage for the service provider
e.g. 3PL as they become proactively
involved in overcoming these
‘perceived disadvantages’ in their
organisation’s service provision.
Many organisations, for example,
consider quality, cost, speed,
dependency, lexibility and service
as the foundation for the criteria to
select and evaluate suppliers. Though
organisations are not limited to these Dr Beverley Waugh is the Dr Myles Wakeham is the IMM
six foundation criteria. There are many head of the supply chain Graduate School's senior lecturer
other selection and evaluation criteria management faculty at the IMM and researcher in supply chain
that organisations need to take into Graduate School and an expert management. He is a motivated
and well-connected businessman
in supply chain and logistics
consideration when selecting and management. She has been who has consulted to a variety
evaluating suppliers. involved in transport, distribution, of institutions and organisations,
In a nutshell, logistics service logistics and supply chain including the National Treasury.
providers need to know about and management since the early He is involved in international
1990s. Her interest was sparked
research and, with an academic
understand the purchasing and supply by the impact of logistics on the consortium, researched the
management of their own organisations proitability of organisations and impact of IT on university
and of their client organisations. the economy overall. education.
Strategic Marketing - p45
