Page 42 - Journal of Strategic Marketing Magazine - April 2019
P. 42
ADVICE FOR GRADUATES
the company is not transparent, and 4. Asking candidates to share their is then the recipient of creative
that they are potentially aiming to intellectual property and innovative ideas that can be
deceive good candidates into accepting No employer should ask a candidate to implemented by the company without
an offer lower than they are worth or write a project for them that is longer making any offer of employment or
that is on offer. than one page and will take them remuneration to the candidate.
more than one hour to complete. The These are just a few of the cunning
3. Advertising a salary bracket with project should always be ictitious – it tactics companies use during the
the position and later lowering the should not be for one of the company’s recruitment process. Their overarching
offer existing projects or client projects. goal is to get more than what they paid
Some recruiters advertise a salary Candidates try to appease potential for, which results in the exploitation of
bracket and later lower it once they employers and comply with all South African job seekers.
receive the candidate’s salary history requests and develop detailed strategic
and salary expectation, yet the job plans and presentations. The employer
seeker only applied because they
viewed the salary bracket as being Jennilee Peremore-Oliver is a
commensurate with their skills and communications consultant, and
experience. owner of Jenniemore (Pty) Ltd, a
communications consultancy based
If the candidate is bold and advises in East London, South Africa. She
that the salary bracket is much lower has a Master's Degree in Applied
than originally advertised, then they Media, a Bachelor's Degree in
are immediately removed from the Media, Communication and Culture,
recruitment pipeline without any and a professional certiicate in
explanation. This conduct is unethical management from the Nelson
Mandela University Business
and reveals that the recruiting School. She is an award-winning PR
company is not interested in a mutually practitioner who has been working
beneicial relationship. in the industry since 2009.
IMM JOB MARKET
The IMM Graduate School has function with pages for a) current and How do I upload my CV or post a
launched a new platform to help past students’ proiles and CVs; and vacancy, internship or graduate
graduates with future positions in b) any vacancies, with details of how programme opportunity?
organisations looking for qualiied alumni and current students can apply. You simply go to https://immgsm.
individuals. Here’s what you need to External recruiters, corporates ac.za/immjobmarket/ and follow
know. and IMM alumni and students will the easy instructions to load CVs or
be able to post relevant vacancies vacancies.
What is the IMM Job Market? in their respective organisations
The IMM Job Market is an initiative on our website, and alumni and Who can use this portal?
that aims to match current and past current students can then view and Anyone can use this portal, so tell
students (alumni) with employers who apply for these positions. Once our your colleagues, HR department and
have vacancies in their organisations. students select a vacancy, they will be friends about it!
Because the IMM Graduate School redirected to the company website. Who do I contact if I need assistance?
mainly offers qualiications in Marketing Department:
marketing, supply chain and business, What does it cost? anjab@immgsm.ac.za
this initiative is directed towards vacant As an IMM Graduate School alumnus,
positions, internships and graduate current student or a dedicated Make sure you head over to the IMM
programmes offered by organisations marketer, it will cost you absolutely Job Market to see the uploaded vacant
in these three ields. nothing to either load your CV or positions. Remember to add your new
post a vacancy for your organisation.
How does it work? Recruiters wishing to make use of this qualiications to your proile. Follow
the instructions on how to apply.
There will be a tab on our website platform to advertise vacancies can
ascribed to the IMM Job Market also do so at no cost.
p40 - Strategic Marketing
the company is not transparent, and 4. Asking candidates to share their is then the recipient of creative
that they are potentially aiming to intellectual property and innovative ideas that can be
deceive good candidates into accepting No employer should ask a candidate to implemented by the company without
an offer lower than they are worth or write a project for them that is longer making any offer of employment or
that is on offer. than one page and will take them remuneration to the candidate.
more than one hour to complete. The These are just a few of the cunning
3. Advertising a salary bracket with project should always be ictitious – it tactics companies use during the
the position and later lowering the should not be for one of the company’s recruitment process. Their overarching
offer existing projects or client projects. goal is to get more than what they paid
Some recruiters advertise a salary Candidates try to appease potential for, which results in the exploitation of
bracket and later lower it once they employers and comply with all South African job seekers.
receive the candidate’s salary history requests and develop detailed strategic
and salary expectation, yet the job plans and presentations. The employer
seeker only applied because they
viewed the salary bracket as being Jennilee Peremore-Oliver is a
commensurate with their skills and communications consultant, and
experience. owner of Jenniemore (Pty) Ltd, a
communications consultancy based
If the candidate is bold and advises in East London, South Africa. She
that the salary bracket is much lower has a Master's Degree in Applied
than originally advertised, then they Media, a Bachelor's Degree in
are immediately removed from the Media, Communication and Culture,
recruitment pipeline without any and a professional certiicate in
explanation. This conduct is unethical management from the Nelson
Mandela University Business
and reveals that the recruiting School. She is an award-winning PR
company is not interested in a mutually practitioner who has been working
beneicial relationship. in the industry since 2009.
IMM JOB MARKET
The IMM Graduate School has function with pages for a) current and How do I upload my CV or post a
launched a new platform to help past students’ proiles and CVs; and vacancy, internship or graduate
graduates with future positions in b) any vacancies, with details of how programme opportunity?
organisations looking for qualiied alumni and current students can apply. You simply go to https://immgsm.
individuals. Here’s what you need to External recruiters, corporates ac.za/immjobmarket/ and follow
know. and IMM alumni and students will the easy instructions to load CVs or
be able to post relevant vacancies vacancies.
What is the IMM Job Market? in their respective organisations
The IMM Job Market is an initiative on our website, and alumni and Who can use this portal?
that aims to match current and past current students can then view and Anyone can use this portal, so tell
students (alumni) with employers who apply for these positions. Once our your colleagues, HR department and
have vacancies in their organisations. students select a vacancy, they will be friends about it!
Because the IMM Graduate School redirected to the company website. Who do I contact if I need assistance?
mainly offers qualiications in Marketing Department:
marketing, supply chain and business, What does it cost? anjab@immgsm.ac.za
this initiative is directed towards vacant As an IMM Graduate School alumnus,
positions, internships and graduate current student or a dedicated Make sure you head over to the IMM
programmes offered by organisations marketer, it will cost you absolutely Job Market to see the uploaded vacant
in these three ields. nothing to either load your CV or positions. Remember to add your new
post a vacancy for your organisation.
How does it work? Recruiters wishing to make use of this qualiications to your proile. Follow
the instructions on how to apply.
There will be a tab on our website platform to advertise vacancies can
ascribed to the IMM Job Market also do so at no cost.
p40 - Strategic Marketing
