Page 10 - index_main
P. 10
INTRODUCTION: AFRICAN MARKETING CONFEDERATION
Introducing the African
Marketing Confederation
T HE AFRICAN MARKETING of education and levels of development required MOROCCO
Confederation (AMC) was founded home-grown marketing approaches designed and
in 2011 when marketing bodies from nurtured by Africans themselves.
several countries met in Zambia to discuss
the status and development of the marketing The result is the AMC, a body of marketing
profession across Africa. professionals spearheading the development
of the highest possible standards of marketing
It was felt that one of the key needs was across Africa. Strategies to achieve this include
to unify the various national bodies and research projects, education initiatives, professional
organisations in order to exchange expertise publications, networking forums, and mechanisms
and information, as well as to promote the to recognise and reward achievements at both the
development of the profession as a whole. The corporate and individual level.
gathering also observed that the continent’s
unique and varying cultures, languages, standards For more information visit www.africanmc.org.
MOROCCAN ASSOCIATION OF MARKETING AND COMMUNICATION
The Moroccan Association of Marketing and AMMC’s vision is to become the Moroccan GHANA NIGERIA
Communication (AMMC) was created in late reference for marketing and communication.
2013 as a dedicated platform to the country’s Its defined mission is to promote the marketing
marketing and communication communities, and communication professions, to develop the
including managers, directors and officers from skills and knowledge of professionals and to
large, medium and small companies operating in participate actively in the economic welfare
the private and public sectors. AMMC members of Morocco.
contribute to strategic thinking related to topics
and themes of common interest and organise The AMMC has around 100 members and
networking and experience-sharing events. 500 professionals
in its network.
CHARTERED INSTITUTE OF MARKETING, GHANA INSTITUTE OF MARKETING
MANAGEMENT (SOUTH AFRICA)
Established in 1981 as the Institute of For the past 23 years it has run the annual
Marketing, Ghana, the name was changed National Marketing Awards, which promote The Institute of Marketing Management (IMM) is
in 1992 to become the Chartered Institute healthy competition and recognise outstanding where marketing minds meet. It has for decades
of Marketing Ghana (CIMG). CIMG believes individuals and organisations across 34 been the pre-eminent marketing institution
marketing is fundamental to the success of any categories, as well as special awards. in Southern Africa and provides a ‘home’ for
business, and plays a major role in promoting professionals by sharing marketing knowledge
the profession and maintaining international CIMG also offers services in marketing and providing networking, training and event
standards in marketing practice. consulting, placement, opportunities for members. Together with its
training and advocacy. partners in the AMC it aims to contribute to the
building of the largest network of marketing
NATIONAL INSTITUTE OF MARKETING OF NIGERIA professionals on the continent.
NIMN is the body for professionals engaged in regulate and standardise marketing professional A non-profit body, the Institute of Marketing
marketing and related fields such as customer practice through the conduct of comprehensive Management is aligned with the IMM Group,
service managers, relationship directors, media examinations, training, retraining and which also includes the IMM Graduate School
planners, channel developers, creative directors, consultancy activities geared towards ensuring of Marketing (undergraduate and postgraduate
general managers, chief executive officers, etc. that members adopt a professional approach in education) and IMM Institute (corporate education
their marketing activities. and professional development).
The institute was promulgated into law
in 2003 by the NIMN Act, which effectively While new entrants are being developed Among the benefits offered to IMM members
merged the two erstwhile independent through formal learning, qualified members are are access to a knowledge portal,
bodies and conferred chartered status on the being retrained to daily news updates and the IMM
new professional body. The chartered status adapt to the changing Journal of Strategic Marketing,
conferred on the Institute responsibility to demands of marketing. a thought-leadership magazine.
8 strategicmarketingafrica Issue 4 2016
