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African companies in World Branding Awards
THE THIRD EDITION OF THE was chosen as a Regional Winner. For
prestigious World Branding Awards saw MTN, the World Branding Awards honour
210 brands from 30 countries named comes hot on the heels of being named
Brand of the Year in a ceremony held at as the Most Valuable Brand in South
London’s Kensington Palace recently. Africa in the Brand Finance awards.
Among those honoured were four
African brands. Winners of the Global brand category
included some of the most prominent
South African-based fast-food giant names in world business: Apple, BMW,
Nando’s was a National Tier winner, the British Council, Cartier, Coca-Cola,
along with Kenyan telecommunications Facebook, Google, Lego, L’Oréal, Louis
company Safaricom and Nigerian retailer Vuitton, McDonald’s, Nescafé, Nike,
Spar Park ‘n’ Shop. MTN, the South Oral-B, Pampers, Rolex, Samsung,
African mobile communications brand, Starbucks, Schwarzkopf and Visa.
City’s newest Increasing urbanisation driving
and largest consumerism on the continent
mall is open
URBANISATION HAS BECOME A KEY opportunities in countries will differ due
LAGOS’S NEWEST AND LARGEST trend in Africa, with people increasingly to variances in consumer tastes, culture,
shopping mall is open for moving to the cities and making it income and demographics.
business. The 22 000 sq.m easier for companies to target certain
development in the upmarket consumer groups. Secondly, says KPMG, it is important to
and rapidly growing residential/ distinguish between opportunities at the
business area around Lekki was But, cautions the African Consumer national and city level. Data at the national
declared open by State Governor and Retail Sector Report 2016 published level can often be misleading, as a city’s GDP
Akinwunmi Ambode. by professional services firm KPMG, per capita can vastly exceed the national
although the demographic make-up of average due to the greater concentration
Built at a cost of almost the continent is extremely favourable, of wealth in some urban areas.
US$1-billion, the Novare Lekki success is not guaranteed.
Mall has around 100 shops, with “Finally, simply because a country
Shoprite and Game stores as Firstly, there are vast differences has favourable demographics does not
the anchor tenants. Other retail across countries. North Africa is, for mean that this will necessarily translate
tenants include Nike, Adidas, example, far more developed than sub- into higher levels of economic growth and
Levi Strauss, MTN, Swatch, Saharan Africa, while the retail market consumer spending,” the report notes.
HealthPlus and Spur. Retail
PHOTOS: GETTY/GALLO IMAGES, SUPPLIED occupancy already stood at
around 80% prior to opening.
The project, which the
developers say came in on time
and within budget, also includes
five cinemas, family recreation
areas, outdoor games and parking
for 1 000 cars.
Issue 4 2016 strategicmarketingafrica 7
