Page 11 - index_main

MARKETING SOCIETY OF KENYA practice and has been conducting courses for
marketing practitioners since 1978. The current
MSK started as the Advertising Society of programme features an Executive diploma, a
Kenya in 1962 and became the Marketing Practitioners diploma, a Postgraduate diploma,
Society of Kenya in 1968. Its vision is to make an Ordinary diploma, a Certificate, short courses
marketing the force behind business in Kenya and various seminar courses.
and beyond. Its mission is to continually
promote professional marketing standards, One of MSK’s principal tools is Sokoni, a
establish a practitioner code of ethics and marketing magazine
provide interactive forums for marketers. written for marketers
and by marketers.
As a non-profit organisation, MSK is
committed to the teaching of good marketing

ZAMBIAN INSTITUTE OF MARKETING

ZIM is a membership organisation regulating related disciplines; promote high standards of
the practice of marketing as provided for in training and professional competence; publish
the Zambia Institute of Marketing Act of 2003. textbooks, journals and other communications;
The Institute is affiliated to the Ministry of and promote ethical and responsible practices.
Commerce, Trade and Industry and the Minister
serves as Patron. It is an examining body for the ZIM
Professional Diploma in Marketing, a
The main aim of the Institute is to contribute professional qualification that was adopted after
to national development through the creation ZIM was enacted by an Act
of wealth. In doing so, it seeks, among others, of Parliament to regulate
to: advance the marketing profession and marketing in Zambia.

MARKETERS ASSOCIATION OF ZIMBABWE

KENYA MAZ emerged as a result of a number of industry and the economy at large. Its mission
challenges that included lack of recognition for is to promote marketing excellence and to
ZAMBIA marketing as a profession, businesses lacking further the cause of professionalism in the
ZIMBABWE a proper marketing function, fragmentation of economy, thereby ensuring that outstanding
SOUTH the industry, a need for a united industry voice, marketing is learned, recognised and
AFRICA and the infiltration of other professions into the implemented at the highest level.
marketing arena.
MAZ provides various education and
Now well established, its vision is development courses
to become a leading body of marketing and runs the annual
professionals, promoting professionalism of Superbrand of the
the highest standards for the benefit of the Year event.

INDIAN INDIAN OCEAN MARKETING ASSOCIATION
OCEAN
The recently formed Indian Ocean Marketing Association
(IOMA) became the newest member of the African
Marketing Confederation in April 2016.

It has been established as a regional marketing body with
the help of the AMC leadership and represents marketers in
Comores, Madagascar, Mauritius, Seychelles and Reunion.

IOMA believes that marketing is fundamental to the
success of any business enterprise and aims to promote
marketing expertise, learning and professional marketing
standards within the region.

The organisation is proud to be a member of the AMC
as an exciting and expanding African
initiative. IOMA’s members look forward
to sharing their knowledge with the other
members of the AMC.

Issue 4 2016 strategicmarketingafrica 9