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hub for foreign direct investment (FDI) and Institute, a Washington DC-based think – and encompassing countries with a
trade. Among major initiatives is Tangier- tank, calls ‘potentially a game-changer for combined GDP of just over US$1-trillion
Med, Africa’s largest container port. the African trading system’. and total population of 920-million – would
just a few years ago have been dismissed
“Morocco is attracting big investment Signatories to the agreement are 17 of as wishful thinking. But, while the ideal of
by global corporates,” says Khalid Baddou, the 26 member countries of the Common the ‘African Common Market’ is still some
head of the Moroccan Association of Market for Eastern and Southern Africa, the way away, it is arguably closer than it has
Marketing and Communication. They Southern African Development Community even been.
include Boeing, which is manufacturing and the East African Community. Among
aircraft parts and Renault, now producing the nations involved are South Africa, Many businesses and investors look on
400 000 cars a year for export. Angola, Egypt, Kenya, Malawi, Namibia, in hope. “We track the trend of progress
Rwanda, Uganda and Tanzania. being made in improving business
Other developments conditions in Africa,” says Lalor. “It is
A potential free-trade area stretching definitely on the up.”
Other business-friendly developments 6 500km south-to-north across Africa
are underway in Africa. Arguably the For daily marketing
most ambitious is the Tripartite Free Like us on Facebook: news updates, go to
Trade agreement formally set in motion Strategic Marketing www.africanmc.org
in June 2015. The aim is to promote Africa Magazine
increased intra-regional trade within Africa,
something which the influential Brookings

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