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AFRICAN ENTREPRENEURS: Q+A

Helping kids
cook up
a storm in
Gaborone

Initially rejected by the American franchisor of a
children’s cooking school concept, entrepreneur
‘One’ Modisane didn’t give up and is now looking

at taking her business to other parts of Africa.

W HEN GOBONAONE (KNOWN What made you think that Young
as ‘One’) Modisane, owner Chefs Academy had business potential
of the Young Chefs Academy in Botswana?
in Botswana’s capital of Gaborone, In Botswana there are few child-focused
graduated from university she did not activities that centre on development and
consider finding a job. Instead, she looked nurturing children as individuals.
to her passions – cooking and working
with children – and decided to create a Growing up I really loved cooking with
career doing what she loved. Modisane my mum and I realised that most parents
speaks to Strategic Marketing Africa these days are too busy with their careers
about her journey, Young Chefs and and children are at school full time, so they
her marketing philosophy. don’t have someone imparting this skill. I
saw the opportunity and thought it would

26 strategicmarketingafrica Issue 4 2016